Marketing your wedding planner business for FREE is the ultimate proverbial “with a cherry on top.”
Let me explain.
In today’s marketing climate it seems like everybody wants a little piece of your pie. WeddingWire. The Knot. Facebook. Instagram. They all want you to pay them to get seen among the masses. You can easily spend money without ever really making any. That’s why I love blogging!
You get to be in control of your own website traffic. And the best part is that blogging only costs you your time and effort. Before you go all gung ho, though, you need to understand how to do it correctly. Writing a bunch of words and throwing it up on your website will just not do. There is a method and system you need to follow to maximize your SEO. That’s why I created the Book More Brides with Blogging ecourse. This course is the best way to get the lowdown on what makes a great blog post so you can be found organically (for free, that is).
A Past Wedding Post
I offer a lot of different writing suggestions in the Blogging Course, but marketing a past wedding is one of my favorite ways to capitalize on some homemade, organic SEO. To do this, though, you need to prepare and have a strategic plan before ever putting fingers to the keyboard. Here’s how to go about getting prepared to write a binge-worthy blog post.
Know your target audience
I want you to start actively visualizing your client avatar when thinking about the next blog post you’re going to write. When you start to prepare to market your past wedding, this is not the time to skip this vital step.
What message do you want to share with your target audience about the recent wedding you just did?
What will they be tickled pink to read about?
How will your post improve their planning life? What will they feel so grateful to learn?
Research your keywords
Now it’s time to do some keyword research. You want your title to be area specific as well as have a little spark. Here’s an example:
A foolproof way to have a barn wedding in Jacksonville, FL
If my ideal clientele loved Jacksonville barn weddings, this would be a great blog post title. Do your research! Always, and I mean always, do this step.
Takes notes
On the day of the wedding, spend a few minutes during your downtime—like at the reception—taking it all in. The feels. The ambiance. The energy. Jot down what you loved and what was challenging. Write down what the client struggled with and how you helped them. I suggest doing this on the wedding day because that is when all your senses are heightened and you’re living in the moment of the event. It can sometimes be hard to recall these things later.
Get the client’s input for your wedding post
Sometimes it’s just hard to get inspired. On days like that, I use my secret weapon: the client’s own words. I ask them a series of questions in their client questionnaire that is specifically for the blog. I make these questions required. Clients’ words have a tendency to inspire me so I can then quickly write 800+ words without any effort at all. I find myself wanting to share their story and all the sentimental details that made their day unique. Hearing their wedding anecdotes reinforces why I got into this profession.
Use professional pictures
This, right here, is an extremely important step you don’t want to skip. You need professional pictures of the wedding you just completed, and your photographer will have them. iPhone photos will just not do in this situation. Photographers own the rights to their own pictures. Even though the bride has paid for them, they are still copyrighted by the photographer. I always go to the photographer first when I’m ready to write my wedding post. I have an email template available in the Blogging Course.
Wedding post last words
Once you have all the above items checked off, go ahead and start writing! See what happens. I bet you will be surprised by how easy it can be to market a past wedding. Remember that blogging is a skill that takes time to develop. If you’re uneasy about your writing skills or writing style, practice, practice, and practice some more. This is the only way to get better. If you’re looking for more guidance on how to get your wedding post ranking in the top Google searches, check out our course, Book More Brides With Blogging.
