What should you expect from the Finding Your Ideal Client Workbook? Here’s a quick run-through of some of its key features to give you an idea of what’s inside.
Steps for conducting market research:
Market research is critical to the success of your wedding planning business. The steps in this workbook will help you figure out what needs are being met and which ones are lacking in your local market so you can set yourself apart.
Thoughtful questions to help you choose a niche:
If you’re marketing to everyone, you’re marketing to no one. To be successful, wedding planners need to choose a specific area to specialize in, and these questions will help you pick the one that’s right for you.
A client avatar guide to finding your ideal client:
Knowing your target market will help you stay intentional with your marketing plan. As you go through the questions in the client avatar guide, a personality will start to emerge. This is your ideal client—the cornerstone of your brand!
Examine and solve your clients’ problem:
Your service will become much more valuable if you can unlock your clients’ pain points. The tips in this workbook will help you develop marketing plan that will give your clients value and keep them coming back for more.
Advice on creating content for your target market:
Providing valuable content for your audience builds loyalty and establishes you as an expert in your niche. This workbook will help you determine what kind of content your audience needs and the best ways to deliver it to them.
How to get clients for wedding planning
Creating content is time-consuming in itself, but creating content that no one reads is heartbreaking and discouraging. Instead of wasting your time trying to market to everyone, you narrow down your focus and only produce content that your ideal client would find valuable. Follow the fundamental steps in the Finding Your Ideal Client Workbook to build a solid marketing strategy.