How to Master Wedding Marketing with Local Visibility Blogging – July Ideas

How to Master Wedding Marketing with Local Visibility Blogging - July Ideas

Start Spreading the News: The Best Wedding Marketing Blogging Ideas for July

Welcome to the wonderful world of wedding marketing blogging! It has never been easier for wedding planners to reach and engage potential clients than with written content. In this blog post, we’ll be discussing ways you can master wedding marketing to help you capitalize on the summer season and create content that will get couples excited about their upcoming nuptials. Whether it’s unique features around a theme, creative stories, or industry news—July is full of opportunities for your next great blog post. We’ll cover everything from topics to brainstorm, how-to advice to offer, ideas that inspire couples in their planning process as well as tips on how to maximize impact through SEO optimization—prepare yourself for an informative journey into the vast world of blog posting! 

What should I put on my wedding blog?

July is the perfect month for wedding planners to make the most of their marketing game. With the summer season being a peak time for weddings, it’s important for wedding planners to increase their visibility and outreach. 

Embrace the Summer Vibe

July calls for a fun, festive, and summery vibe. Your blog posts should reflect the same. You can write about summer-inspired wedding themes, such as beach weddings, garden weddings, or even rustic outdoor weddings. This way, you can attract couples who are looking for something unique or seasonal for their wedding.

Share Your Expertise

As a wedding planner, you’ve got a wealth of knowledge and expertise. Use your blog posts to share tips, advice, and insights on wedding planning. You can write about anything from budgeting tips, decor ideas, vendor suggestions, or even wedding fashion trends. By providing valuable content, you establish yourself as a credible wedding planning expert, which will help build trust and confidence in potential clients.

Showcase Your Work

One of the best ways to attract clients and master wedding marketing is by showcasing your previous work. Share pictures, videos, and stories of previous weddings you’ve planned. This will give potential clients a glimpse into your skills, expertise, and creativity. You can also write about the specific challenges you faced in those weddings and how you overcame them, which will give clients an idea of how you handle difficult scenarios.

Collaborate with Other Wedding Vendors

Collaboration is key when it comes to wedding planning. Reach out to other wedding vendors, such as photographers, florists, or caterers, and offer to feature them in your blog posts. This not only strengthens your professional network but also paves the way for potential collaborations in the future. Additionally, when you feature other vendors, they might also share your post on their own platforms, which gives you exposure to their followers.

Optimize Your Blog for SEO

Lastly, make sure your blog posts are optimized for SEO. This means using keywords that potential clients might search for, such as “summer wedding ideas” or “budget-friendly wedding planning tips.” Including these keywords strategically throughout your blog post will help your blog rank higher on search engine results, making it easier for potential clients to find you.

July Wedding Planner Ideas to master wedding marketing + Improve SEO

As a wedding planner, getting your name out in the industry is essential. During the summer month of July, you can use SEO to leverage avenues like online listings and email marketing to draw more attention to what amazing work you’ve done for couples. With these July wedding planner ideas, you can create high-quality content that focuses on how your services are perfect for a couple’s special day and master wedding marketing. You’ll also have valuable strategies that will help optimize search engine results so potential clients can find their way to you more easily and quickly!

July 7th - World Chocolate Day

Did you know that July 7th is World Chocolate Day? That’s right, you have the perfect opportunity to inspire and engage your wedding audience with chocolate! There are so many ways to celebrate this day, but the first thing that comes to mind is chocolate cake. You can write a blog that explores the various types of chocolate wedding cakes available. Don’t forget to mention the best filling and icing combos, as they can make or break the flavor. You can also interview a local cake baker to get all the insider secrets on how to make the perfect chocolate cake. And let’s not forget about guests with dietary restrictions. You can explore how to make a delicious chocolate wedding cake that accommodates those needs. So go ahead and indulge in this sweet day with your wedding audience!


July 11th - Cheer Up the Lonely Day

Have you heard about the unofficial holiday that aims to spread happiness to those who might be feeling blue? It’s such a wonderful opportunity to show some love and support to our bridesmaid friends who sometimes feel a bit isolated with their role. I think it would be great to share some tips on your blog about how to cheer up a bridesmaid and make her feel appreciated. Maybe you could suggest some fun activities to do together, like watching movies, listening to music, planning a vacation or road trip, going out to eat, and more. Let’s show our bridesmaids some extra love today!

July 15th - Give Something Away Day

While it may sound like it’s all about brides being given away, there are many different ways to interpret this day. You don’t have to stick to the traditional father/bride scenario—there are plenty of other combinations to explore. How about a step father, or mother, or child? You can talk about what being given away means, who should have this honor, and what the expectations are. Or, if you’re a wedding business looking to generate leads, why not offer a giveaway as a lead magnet for your email list? Just make sure it’s something that’s relevant and local. Let’s make this Give Something Away Day a memorable one—who knows what creative ideas we’ll come up with?


July 23th - Gorgeous Grandma Day

Happy Gorgeous Grandma Day on July 23rd! It’s the perfect day to celebrate the grandmas who are in the wedding processional. Let’s show them some love by giving helpful tips and advice on how to make their role even more special. We can share ideas on how the processional works, what to expect, and what to wear for this special occasion. Want more insider tips? Connect with a local bridal boutique for expert advice on grandma wedding attire ideas. Let’s spread the love by making this day extra special for our favorite grandmas!

July 24th - National Tequila Day

It’s time to raise a glass and celebrate National Tequila Day on July 24th. Why not add some fun and flavor to your wedding blog by featuring some amazing tequila cocktails? From classic margaritas to unique options like Paloma or Ponche Caballero, there are tons of amazing drinks to choose from. Your readers will love these refreshing and festive drink ideas, especially for a summer wedding. You could even provide some tips for setting up a wedding bar, or showcase a local bar service to support local businesses and boost your SEO. No matter what you decide, National Tequila Day is the perfect opportunity to add some excitement and cheer to your wedding blog. Cheers!

July 29th - National Lipstick Day

Happy National Lipstick Day on July 29th! What better way to celebrate than by sharing the latest color trends in wedding lipstick with your brides? Interview a local makeup artist to provide their expert tips and tricks, as well as their insights on the hottest colors for this year. This piece will not only be fun to read, but also highly SEO friendly. Let’s make your brides’ lips pop on their big day!

July Happenings

Cell Phone Courtesy Month

With the rise of smartphones and social media, it’s important to educate couples, wedding guests, and the bridal party on proper cell phone etiquette, making this a fun piece to write about for July. While it’s understandable that guests want to capture special moments and share them online, it’s important to be respectful of the couple and their wishes. No one wants to hear a loud ringtone or notification during the vows or speeches, so give your readers some ideas on how to mange cell phones at a wedding. After all, weddings are all about making memories, and it’s important to cherish those memories without the distraction of technology.

July 4th - Independence Day (United States)

Ah, the good ol’ July 4th—the day where we light up the sky with fireworks, grill up some juicy burgers, and, of course, dream up the perfect wedding for your audience. Start brainstorming and make this celebration unforgettable. Give your readers some ideas on how you’d design a 4th of July wedding. Imagine saying “I do” while surrounded by loved ones, with a backdrop of red, white, and blue decorations, and fireworks lighting up the sky. A July 4th wedding can be as traditional or as creative as you want it to be. You can incorporate patriotic colors into the wedding attire or use them in a floral arrangements, table settings, cake decorations and have a fireworks show to cap off the night. Guests can enjoy classic American dishes like hamburgers and hotdogs at the reception, or you can even serve up some festive cocktails. The possibilities are endless! 

Get to Know Your Customers Day (Third Thursday of July)

Get to Know Your Customers Day is an excellent opportunity for wedding businesses to connect with their clients on a deeper level and build long-lasting relationships. It’s a day to put aside the sales pitch and focus on truly listening to what your clients have to say. By taking the time to get to know your clients, you can better understand their needs, preferences, and concerns, which can help you tailor your services to meet their expectations. One great way to celebrate this day is to host a gathering or event where clients can meet and mingle. This can be a great opportunity to get feedback from them, learn more about their interests, and show them how much you appreciate their business. You can also use this day to highlight client reviews or showcase a client who has been a loyal supporter of your brand. By taking the time to get to know your clients, you can build a strong foundation for your business and create a community of happy and satisfied clients.

Summer Freebie vibes

To effectively master wedding marketing, consider providing a valuable content upgrade from your blog posts to attract new email subscribers. To ensure maximum impact, it is crucial that your content upgrade aligns with your local area and is relevant to your target audience.

Everything You Need To Know About Summer Weddings

Put together a freebie that’s packed with fun and useful information about your wedding location. Fill it with valuable information that could range from tricky weddings dates, venues to avoid during the summer season, gives the lowdown on weather patterns, special events that might affect a wedding day, parking options, and much more. Let’s make sure you give your readers everything you need to create the perfect wedding day!

what to wear to a july wedding

I don’t know about you, but I always find it tough to figure out what to wear to weddings, especially if I’m coming from out of town. That’s why I think a free guide that could give me some ideas would be super helpful. And the great thing is it’s easy to share too! If a bride gets her hands on it, she can just send the link to all her friends and family—adding to your subscriber list. 

stunning summer wedding venues

How about offering a list of amazing summer wedding venues in your area for FREE? Couples planning their big day would love to have some insider information on the best places to tie the knot in your local community. What do you think?

Last Words on Master Wedding Marketing

As we’ve discussed in this article, there are many simple yet effective ways to master wedding marketing for July that will help you spread the news about your wedding business. Taking advantage of these techniques will ensure that your blog gets seen and continues to grow. And if you want to get serious about wedding industry blogging sooner rather than later, check out the Book More Brides with Blogging Course. This course is perfect for those who are new to blogging and looking to start from scratch as it covers everything from keywords and SEO best practices to topics and formatting. You can be sure that your message falls into the right hands, increasing the chances of attracting more quality leads in the future—giving your business a solid edge against competitors. So what are you waiting for? Take advantage of this great offer today and enroll in the Book More Brides with Blogging Course—it’s one opportunity you don’t want to miss!

Start Spreading the News: The Best Wedding Marketing Blogging Ideas for July

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Valerie Pritt

Valerie Pritt

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