The Best Tips for Creating a Successful Wedding Planner Website

Successful Wedding Planner Website

How to Make a Successful Wedding Planner Website That Gets Results

Are you a new wedding planner looking to promote your services? A website is one of the best tools for getting started in the wedding planner business. An effective website can give potential clients an introduction to you and your services, highlight reviews from previous customers, and showcase photos of weddings you’ve planned. But creating a successful wedding planner website is more than just throwing together pages with pretty images—a strategic approach will help ensure that your site resonates with visitors. To get going on building the perfect wedding planner website, check out these pro tips!

A professional headshot

This is the first thing people will see when they visit your site, so you want to make a good impression. Make sure to dress professionally and choose a background that complements your outfit.

A portfolio

This is your chance to show off your best work. Choose a few of your favorite weddings to feature and write a brief description of each one. Be sure to include before and after photos so potential clients can see the transformation you’ve made.

A blog

Through blogging, you can showcase your unique personality and establish valuable connections that may lead to more clients. Take a few moments each week to share insights about what it takes to plan the perfect weddingfrom behind-the-scenes photos of projects in progress to helpful tricks along the way!

A contact form

Make it easy for potential clients to get in touch with you by including a contact form on your site. Include fields for their name, email, and wedding date (if applicable).


Nothing speaks louder than happy customers. When someone is looking for a wedding planner, they will likely read online reviews before making their final decision. That’s why it’s so important to include testimonials from past clients on your website. These testimonials will not only build trust with potential clients but also help boost your SEO since Google loves fresh content! 

A Detailed "About" Page

On your website’s “About” page, potential clients should be able to get a sense of who you are, what sets you apart from other planners in your area, and what your key services are. This is also a great place to share any relevant experience or credentials you have. Keep in mind that people like doing business with other people, so make sure your “About” page is friendly and relatable.

Beautiful Images

As they say, a picture is worth a thousand words. And when it comes to wedding planning websites, this couldn’t be more true. Include high-quality images of weddings you have planned and executed flawlessly. If possible, try to get permission from past clients to use images from their weddings on your site (just be sure to give them credit). These photos will give visitors an idea of your style and help them imagine what their own wedding might look like if they choose you as their planner.

An Inspiring Logo

Your logo is another important element of your website design. It should be something that reflects your personal brand and gives visitors an idea of what they can expect from working with you. If you’re not sure where to start, 99designs has some great resources to help you create a logo that’s perfect for your business.

Successful Wedding Planner Website Last Words

In conclusion, having a comprehensive website for a wedding planner can be the difference between landing new clients and not. By showcasing your portfolio, being transparent about your experience, and highlighting why you are unique from other wedding planners in the industry, you will appeal to those clients that are looking for the ideal vendor to help them make their special day truly remarkable. Don’t forget to include the small details that can set you apartlike a great headshot, blog posts with helpful tips, and testimonials from past clients. If you are ready to start building your online presence as a wedding planner but don’t know where to start, consider investing in our Wedding Planner Website Workbook as a helpful launching point! Taking action today is key to obtaining success tomorrowdon’t wait any longer!

The Best Tips for Creating a Successful Wedding Planner Website

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Valerie Pritt

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Hi, I'm Valerie

It’s an absolute pleasure to have you here! I want you to feel inspired and encouraged to pursue your wedding planner dreams with your heart and soul. Don’t let the fear of the unknown stop you. You have been gifted with passion and determination, so use it to your advantage. Believe in yourself the way I believe in you! Let’s make it happen!

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