When you’re new, there’s nothing, and I mean nothing, better than having a WeddingWire lead pop up in your email account. You get all excited, rush right to your computer, and send off an outstanding email. Then…nothing. Crickets. Where in the world did they go?
Your MIA WeddingWire Leads
I know it’s hard, but don’t get too upset; WeddingWire is an unpredictable beast at times. I wish I could tell you with guaranteed certainty that WeddingWire was the end-all, be-all of lead generating, but the truth is that it’s really hit or miss. Here are some things you can do that will help you understand what happened.
Just like your own email, WeddingWire gets spam/scam inquiries. Be wary of any emails that give you a long list of things they want you to do, where the English is not so great, or where they ask you to secure any sort of deposit. I know someone personally who got scammed out of $2,000. The game is played like this: They need a wedding planner, and they will pay you $XX extra to give to another vendor because “they don’t take credit cards.” Meanwhile, you think you have enough to cover the costs until their payments clears, but their money bounces and you’re out a lot of dough. This scam works on so many new vendors. Please don’t fall for it.
I love brides, but they are l-a-z-y. They have so much going on in their brains with all those wedding details they simply don’t have time for you to drag out the inquiry process with unnecessary questions. Make it easy for them. Congratulate them and then ask for their phone number. When you get that number, call them. The first wedding planner to make the connection wins the prize (which is a real-life, paying client).
Johnny on the Spot
How quickly do you respond to a lead? We live in a world full of instant gratification and so we need things to happen, like, right now when we want them. Brides are no different. They want you to respond immediately to their inquiry. Realize that they are shopping around, and if you wait too long to respond, they have already looked up someone else.
Things you can do to change your statistics:
- Respond immediately
- Get their phone number ASAP
- Get reviews to beef up your site
Don’t let MIA WeddingWire leads get you down. It’s only a matter of time before you sign a bride!
What other challenge are you having with WeddingWire?