Before I dive into today’s topic, a wedding website, I want to share a tidbit from my personal life…I GOT MARRIED! We’re all here because we love weddings, right? And, man, does it feel amazing (especially after almost eight years) to call Matt my husband! We are elated to be hubs and wife, but also a smidge sad that the wedding is over. It flew by!
Your clients may find you via WeddingWire, The Knot, or Instagram, but they will most likely end up at your website. I believe this is still a part of their first impression of you. Therefore, it’s important to pay special attention to details throughout your site. The Launch Your Wedding Planner Biz Masterclass goes into detail about generating leads, website basics, a client workflow, and everything in between. I want to speak more in-depth about how your website should emulate you and your brand!
Wedding planner website design
This week I’ll be talking about the importance of having a website for your business. As a graphic designer by trade, this is also one of my favorite topics and something I’m seriously looking forward to creating. I’m so excited to really hone in on my branding and apply it to a beautiful and romantic website. Though a pretty website is important, looks aren’t everything here. Keeping your site consistent with your brand is key. This means exact color codes (generally, HEX codes that look like #0b0c0b), exact typefaces, photography style and photo choices, and the same tone in your copy that we discussed a couple posts ago. All of these brand elements will continue to speak to your client as they learn more about your business and ultimately lead to a sale!
How do I create a wedding planner website?
When creating content for your site there are a few subjects to keep in mind. Valerie speaks in-depth about each one in her course and the importance of their inclusion. These consist of your home page; different types of pages like About Me, Services, and Gallery; and elements to include in your pages like forms and links. I want to quickly hit on the importance of your home page. This is the first thing a client sees, so it needs to be clear and easy to understand. It should include all the important information a client needs such as your name, phone number, and email address. From there, it’s important to design a user-friendly navigation menu to direct your clients to pertinent information. I would consider “user-friendly” to mean visible with clear names for each page like Services, Pricing, or About Me. I wouldn’t try to get too creative or unique with your names. If your site isn’t easy to navigate, clients may give up and leave without moving forward. I speak from experience when going through other vendors’ sites!
Best websites for wedding planners
The first struggle I encountered when creating a website was choosing a host like Wix or Squarespace. The Masterclass talks about the most popular website hosts and pros and cons for each (VERY helpful.) Once I settled on a host, the hardest part was choosing a template and other design elements. And when I say this is hard, I mean there are just too many amazing options and it’s hard to choose! This part is actually very fun, especially if you love being creative.
Figuring out your content development
My secondary roadblock or pain point was figuring out my site map of sorts—what pages I needed to include and what information goes on each. Valerie’s course has an entire module dedicated to website content to really help you wrap your head around what information is important and what other content to include. I suggest pulling out a pen and paper or digital Word document and writing out all of what you’d like to include—whatever method works best for you. Then I’d order it from most to least important to your client; for example, the home page is most important, followed by services, pricing, and gallery. Once that’s decided, I always type my copy into a Microsoft Word document to ensure correct grammar and spelling. Wedding planners are the ones brides hire to handle the details, and, personally, I see a misspelling as a detail that shouldn’t be missed and something that would count against me in the eyes of a client!
Last words on having a wedding website
Overall, creating a website is when your brand and biz may start to feel really real! It’s so much fun and shouldn’t be something to be scared of. I would say most of us are creative people; it’s part of what we do. Get excited to make the most beautiful website to show off your business to brides and anyone else who takes a look. It will be something you are truly proud of! For more information on creating a wedding website, check out the course Launch Your Wedding Planner Biz Masterclass.
Until next time,
KEEP FOLLOWING MY JOURNEY
Hi, I’m is Sam! I’m 26-years-old and I live in Northern Virginia with my fiance Matt and our (pretty fat) black cat Storm. I have decided to take the leap and set out to become a wedding planner! If this is you too, follow me and my experience has I go through the Launch Your Wedding Planner Biz Masterclass.