Oh, how I envy those fashionistas! They always have such impeccable taste and make fashion look so easy. Personally, I’ve always struggled a little with style. I will always prefer comfy yoga pants and a tee shirt over high heels and a pantsuit any day of the week. But even I know that choosing comfort over style isn’t going to win you any new clients. To be a successful wedding planner, you’ve gotta dress the part. As a consultant, clothing plays a big role in how you are perceived, so of course you want to look as professional and put together as possible.
Wedding Planner Dress
Wearing an outfit you love can make you feel confident in your own skin. Confidence is everything in this business, so it’s important to choose your clothing carefully. If you’re like me and need a personal shopper to pick out your clothes, I recommend starting a Pinterest board for wedding planner attire ideas. This might help you get started with finding your own style (you can follow my board here). I may not be a fashionista, but if you need a little direction on how to dress as a wedding planner, I’ve got some great tips for you.
#1 How to dress for a meeting
We all know that the first consultation is the most important. This is where you seal the deal or it fails to come together. First impressions are everything, and you have about 3.5 seconds to make a good one. You should choose an outfit that is in line with business casual. But, in all honesty, choosing this outfit really comes down to who your ideal client is. Take a moment and think about who your ideal client is and then try to match their style. For example, if your ideal client is a successful CEO, then a nice pair of jeans and blazer aren’t going to be the same caliber as her power suit. Knowing who your ideal client is will help you choose the best style for such a momentous meeting. For all other meetings, it’s okay to get a little more casual. I would still try to stick with business casual, but don’t be afraid to wear a nice pair of jeans or to display some color.
#2 How to dress for the rehearsal
When it comes to the day of the rehearsal, I like to wear a nice dress. I’ll let a few factors dictate my dress code for a rehearsal. If it’s an outdoor wedding rehearsal, I’ll wear a longer dress or even nice jeans. Mosquitoes love me, so I want those legs covered. If it’s an indoor church wedding rehearsal, I’ll wear something with a little sleeve. The outfit I choose will either be navy, blue, or black because I can wear these colors over and over. I’m not opposed to color, though. Just make sure you stay away from white. That color is reserved for the bride.
#3 How to dress for a wedding
Wearing all black is pretty much the wedding industry standard. If ever in doubt, wear black. The idea behind this is that you won’t stand out in the crowd of guests and will instead blend into the background. Of course, every wedding is different and sometimes there are exceptions to the rule—for example, a fun beach wedding, a super small wedding, or a really casual wedding (like the bride isn’t wearing a dress). Or maybe you decide your brand should be expressed through your attire on the wedding day. I once heard of a man whose company’s name was Queen of Hearts and he wore a red shirt to all of his weddings. It really depends on your brand, though. He probably liked being the center of attention. I don’t, so I’ll wear black. You can wear a black pantsuit, black jumpsuit, or a black dress—the options are endless. The number one thing to remember is to be comfortable. You’re going to be in this outfit for a long time, so it’s important that you’ll feel good wearing it all day long.
Don’t sweat it if you have no style. Use these simple tips and guidelines to help you dress the part. Remember, black is always a good idea, and try to pick out clothes that you feel comfortable and look great in. Take your best fashionista friend with you the next time you go shopping and have her help you pick out some clothes. Start a Pinterest board to give yourself some ideas as to what type of outfits to search for on the racks.