How Does a Wedding Planner Dress?

Wedding Planner Dress: How To Look The Part

Oh, how I envy those fashionistas! They always have such impeccable taste and make fashion look so easy. Personally, I’ve always struggled a little with style. I will always prefer comfy yoga pants and a tee shirt over high heels and a pantsuit any day of the week. But even I know that choosing comfort over style isn’t going to win you any new clients. To be a successful wedding planner, you’ve gotta dress the part. As a consultant, clothing plays a big role in how you are perceived, so of course you want to look as professional and put together as possible.


Wearing an outfit you love can make you feel confident in your own skin. Confidence is everything in this business, so it’s important to choose your clothing carefully. If you’re like me and need a personal shopper to pick out your clothes, I recommend starting a Pinterest board for wedding planner attire ideas. This might help you get started with finding your own style (you can follow my board here). I may not be a fashionista, but if you need a little direction on how to dress as a wedding planner, I’ve got some great tips for you.

#1 How to dress for a meeting

We all know that the first consultation is the most important. This is where you seal the deal or it fails to come together. First impressions are everything, and you have about 3.5 seconds to make a good one. You should choose an outfit that is in line with business casual. But, in all honesty, choosing this outfit really comes down to who your ideal client is. Take a moment and think about who your ideal client is and then try to match their style. For example, if your ideal client is a successful CEO, then a nice pair of jeans and blazer aren’t going to be the same caliber as her power suit. Knowing who your ideal client is will help you choose the best style for such a momentous meeting. For all other meetings, it’s okay to get a little more casual. I would still try to stick with business casual, but don’t be afraid to wear a nice pair of jeans or to display some color.

#2 How to dress for the rehearsal 

When it comes to the day of the rehearsal, I like to wear a nice dress. I’ll let a few factors dictate my dress code for a rehearsal. If it’s an outdoor wedding rehearsal, I’ll wear a longer dress or even nice jeans. Mosquitoes love me, so I want those legs covered. If it’s an indoor church wedding rehearsal, I’ll wear something with a little sleeve. The outfit I choose will either be navy, blue, or black because I can wear these colors over and over. I’m not opposed to color, though. Just make sure you stay away from white. That color is reserved for the bride.  

#3 How to dress for a wedding

Wearing all black is pretty much the wedding industry standard. If ever in doubt, wear black. The idea behind this is that you won’t stand out in the crowd of guests and will instead blend into the background. Of course, every wedding is different and sometimes there are exceptions to the rule—for example, a fun beach wedding, a super small wedding, or a really casual wedding (like the bride isn’t wearing a dress). Or maybe you decide your brand should be expressed through your attire on the wedding day. I once heard of a man whose company’s name was Queen of Hearts and he wore a red shirt to all of his weddings. It really depends on your brand, though. He probably liked being the center of attention. I don’t, so I’ll wear black. You can wear a black pantsuit, black jumpsuit, or a black dress—the options are endless. The number one thing to remember is to be comfortable. You’re going to be in this outfit for a long time, so it’s important that you’ll feel good wearing it all day long.

Wedding Planner Dress Code

Discovering your clothing style can be an enjoyable and fulfilling journey, especially when you involve those who know you best. One way to kickstart this process is to invite your most fashion-forward friend to accompany you on your next shopping excursion. Leverage their expertise and keen eye for style as they assist in selecting items that not only speak to your personality but also encourage you to explore new avenues of self-expression. Furthermore, creating a Pinterest board can prove to be an invaluable tool in gathering ideas and refining your preferences. By curating outfits and styles that resonate with you, a clearer understanding of your desired aesthetic will emerge, allowing you to navigate the shopping experience with confidence and ease. Remember, finding your clothing inspiration is about embracing your individuality and curating pieces that make you feel authentically you.

Wedding Planner Dress Last Words

Don’t sweat it if you have no style. Use these simple tips and guidelines to help you dress the part. Remember, black is always a good idea, and try to pick out clothes that you feel comfortable and look great in. With all of this in mind, dressing for success is just the beginning when it comes to your first meeting. Visual impressions are important but ensuring your clients feel valued and informed throughout the entirety of your initial consult can launch it to a whole new level. And that is exactly why we created the Initial Wedding Consultation Planner Kit — to take the guesswork and stress out of the process. This kit contains everything you need to make sure that your first impression counts, so don’t miss out! Buy our kit today and hit a home run with your wedding consult!

I’m sharing some tips on how to make a great first impression by the way you dress as a wedding planner and where to find additional clothing inspiration. | event planner attire, event planner uniform, event planning interview outfit, ideal outfit for a Professional Wedding Coordinator, wedding coordinator duties, Wedding Planner Outfit, what to wear when working at a wedding

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Valerie Pritt

2 Responses

  1. To engagedweddingplannercademy
    I am Kathy gehn Lightfoot and I’m am excited about finishing my certification in Wedding Consultant. I found your website by prowling on the net. What a glorious find I look forward to working with you soon. Please stay safe

    Kathy g. Lightfoot,
    Let Music Stir Your Soul!

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