Your wedding planner business during covid-19 might seem a little shaky right now. But fear not, today I want to give some quick pointers on how to prepare your wedding planner business for the future in these uncertain times. As a newer planner, you’re going to be effected much differently as opposed to a more seasoned planner.
Right now the wedding industry is being hit hard. Forced cancellations, upset brides and thousands and thousands of dollars spent with nothing to show for it. Little girl dreams crushed in a few crazy days. It makes me so sad. And so mad.
But I am 100% confident that this will end and it will someday be a faded memory in the background. And while I wait for normalcy to return, I’m still going to keep working on my business.
And I want you to do that too.
As a newer wedding planner you might be see a significant slow down in your business. Inquires might be far and few between in the meantime. But don’t panic. If you position yourself just right, you’ll be getting inquires from brides who couldn’t be accommodated by more seasoned planners in the next few months. Those planners will be too busy working with brides who’s wedding were postponed during the coronavirus .
Wedding Planner Business During COVID-19
So take advantage of this time and do these 4 things:
Take this time to learn. Take a few quick inexpensive courses and learn how to become a better business owner or better wedding planner. Examine your business and ask yourself “what do I need to learn more about to be a more successful wedding planner?” For example, take an Instagram course or a business bookkeeping course. Implement these things right away. Be sure to check out our course if you’re struggling with where and how to start a wedding planner business.
During this time I’m going to be working on my SEO. Pinterest just recently changed their algorithm and it hit me hard. I’m tired of being at the mercy of companies like Instagram, Facebook and Pinterest. I want to see more organic growth. You should work on your SEO too. SEO takes months to kick in so why not get ahead of the curve now? This means blogging! You can read this really great article by Kristie to help you get started.
#3 Community + Your Wedding Planner Business During COVID-19
Make an effort to stay connected to your wedding community. No more coffee dates or lunch dates for awhile but you could have a Zoom date instead. Ask local vendors how you can help them during this time- virtually of course. Maybe they need help in spreading a Facebook post about their business. Lend an ear and be a sounding board. They will remember you and your kindness when the times start to get good again.
#4 A Better Client Experience
Take time to think of ways to create a better client experience. Do some research of well known planners in your area and come up with some new ideas or services to offer your inquiries to make your company unique. This will come in handy when this thing is over and brides are thinking about their future again.
Go ahead and use this time to work on your wedding planner business during COVID-19, so when things return to normal you’re in a much better spot than you originally were.