Are you a new wedding planner just starting out? If so, you may be making some common branding mistakes that can hurt your business. Wedding planners have a lot to think about when it comes to branding their business. They need to consider their target audience, their unique selling proposition, and what kind of message they want to communicate. Unfortunately, many newer wedding planners make a few common mistakes that can undermine their efforts. That’s why I asked Erica Shuleva to give us some branding pointers.
Wedding Planner Branding Mistakes
Today, we’ll be discussing a few common branding mistakes beginners make and how to avoid them. With Erica Shuleva’s tips, you’ll be able to create a strong brand that will help your wedding planner business stand out from the competition. So let’s get started!
A Little About Erica
Erica Shuleva is a brand designer and strategist who creates logos and websites for female small business owners (specifically, service providers). She has spent 15 years in the corporate world creating brands (7 of which were also designing events), 4 years in specializing with small businesses, and has a passion for weddings (she planned/designed her wedding).
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Sometimes after the show has ended, the guest and I will have an expanded conversation about some of the nuggets they shared. Or sometimes we only touch on a subject I wish we would have discussed just a little bit more. Or the topics we talked about inspired other thoughts I want you to know more about. Either way, below you’ll find some gems I would like you to chew on.
How do I brand my wedding business?
One of the most important aspects of starting a wedding business is creating a brand identity. Your brand should reflect the style and personality of your wedding business, and it should be consistent across all of your marketing materials. There are a few key elements to consider when creating your brand. First, choose a name and logo that are unique and memorable. Your name should be easy to pronounce and spell, and your logo should be simple and elegant. Next, develop a brand voice that is consistent across all of your communications. This includes the language you use on your website and in your social media posts, as well as the tone of your email communications. Finally, make sure your brand is visually consistent by using the same colors, fonts, and imagery across all of your marketing materials. By taking the time to develop a strong brand identity, you’ll be setting your wedding business up for success.
How to brainstorm your brand as a wedding planner
A strong brand will help you to stand out from the competition and attract clients who are a good fit for your business. That’s why it can be helpful to take some time to brainstorm your brand as a wedding planner. What kind of image do you want to project? What values do you want your brand to communicate? How can you make your brand stand out in a crowded marketplace? Answering these questions can give you a strong foundation on which to build your brand. And while there’s no one-size-fits-all approach to branding, there are some general tips that can help guide your process.
First, think about what makes you unique as a wedding planner. What sets you apart from the competition? Do you specialize in a certain type of event or offer a particularly comprehensive service? Second, consider your target audience. Who are you trying to reach with your brand? What kind of weddings do they want to plan? What do they value in a wedding planner? And finally, don’t be afraid to be creative. Your brand should reflect your personality and style.
What should I name my planner business?
Choosing a name for your wedding planner business is an important decision. After all, the name is one of the first things potential clients will see. You want to choose a name that is professional and memorable, yet still reflects the personality of your business. When it comes to naming your wedding planner business, there are a few things you should keep in mind. First, try to come up with a name that is unique and memorable. Make sure, though, the name is easy to pronounce and spell. You don’t want potential clients to be tripping over themselves trying to say or remember your name. Second, make sure the name is reflective of the type of services you offer. If you specialize in planning destination weddings, for example, you might want to include that in the name. Remember to keep it short and sweet. A long or complicated name will be difficult for people to remember. Finally, have fun with it! After all, this is your wedding business we’re talking about. So go ahead and play around with different word combinations until you find something that feels right.
Last Words on Wedding Planner Branding Mistakes
So, what can you do to make sure your wedding planning business brand is on point? First and foremost, it’s important to know what NOT to do. Here are some of the most common wedding planner branding mistakes made by newer wedding planners: Mistake #1: Not having a clear brand identity. Your brand should reflect your personal style and personality, as well as the type of weddings you plan. It’s important for potential clients to be able to see right away that you’re the right planner for them. Mistake #2: Not targeting your ideal client. When creating your brand, think about who your ideal client is and design with them in mind. Avoid these blunders and you’re well on your way to creating a winning brand identity. But if you need more help, we’ve got you covered! Our latest workbook will teach you everything you need to know about branding your business like a pro. Grab a copy today and get started on building the perfect brand for your wedding planning company.
LINKS & RESOURCES:
Join us inside the Done-for-You Wedding Planner Business Accelerator!
Wedding Planner Branding Workbook
How to Create a Digital Wedding Planner Welcome Packet
How to Brainstorm the Perfect Wedding Planning Business Name