5 Reasons You Need to Start a Wedding Planner Blog

In this post I share the top five reasons why you need to start a wedding planner blog for your business today. 316 Restored, 5 Reasons You Need to Start a Wedding Planner Blog, become a wedding planner tips, Event Planner, event planner website, how to become a wedding planner, SEO, website tips, Wedding Business, Wedding career, wedding planner blog, wedding planner business, wedding planner education, Wedding Planner products, wedding planner tools
In this post I share the top five reasons why you need to start a wedding planner blog for your business today. 316 Restored, 5 Reasons You Need to Start a Wedding Planner Blog, become a wedding planner tips, Event Planner, event planner website, how to become a wedding planner, SEO, website tips, Wedding Business, Wedding career, wedding planner blog, wedding planner business, wedding planner education, Wedding Planner products, wedding planner tools

The four-letter word we’re talking about today can sound as bad as the ones that come out of a sailor’s mouth after a month out at sea. It can make a new wedding planner’s ears ring and can cause a migraine just thinking about it. Here it is—are you ready? The dreaded “B” word. BLOG. But even if you‘re suffering from blog vertigo, I know this little word has been in the back of your mind for months now. I know you’ve been holding off on starting a wedding planner blog because you don’t quite see the benefits.

5 Reasons You Need to Start a Wedding Planner Blog

There are so many other things to do within your wedding business, and creating a blog is the lowest priority on your list. I have realized that new wedding planners often don’t understand why blogging is so important. Here are the top five reasons why I think you should drop everything and get on the blog bandwagon immediately.

1. SEO/Organic Traffic

Now, I know you’ve heard the term “SEO” thrown around in your wedding planning business. You might not truly understand the value of it or how to utilize it, but it is vital to your business. Search Engine Optimization—SEO—is the very best way to get organic traffic. Organic traffic is free. I love free! You gain organic traffic by using keywords in your content. The downside to SEO, though, is that it takes a while to get the momentum going. It’s not an instant gratification kinda thing, which is one of the biggest reasons you want to start today. But once it does pick up, it has a lasting residual effect. My company, FDL, hasn’t had a Miami consultant in a few years, yet I still get leads from that area regularly. This is a great example of how SEO has no bounds. My Book More Brides with Blogging ecourse covers all of this in greater depth.

2. Marketing

Having a platform to share your past weddings is critical. This is one of the very best ways to market your wedding planning business. Brides love to see what you’ve done through words and pictures. When a bride is actively looking for a wedding planner, she is going to check out a company’s blog to see if they’ve done a similar theme, worked at the same venue, and/or worked with the same vendors. Furthermore, blogging about past weddings you’ve done is one the best opportunities to use keywords and utilize that SEO we just talked about. Need help understanding SEO better? Check out our course.

In this post I share the top five reasons why you need to start a wedding planner blog for your business today. 316 Restored, 5 Reasons You Need to Start a Wedding Planner Blog, become a wedding planner tips, Event Planner, event planner website, how to become a wedding planner, SEO, website tips, Wedding Business, Wedding career, wedding planner blog, wedding planner business, wedding planner education, Wedding Planner products, wedding planner tools

3. Authority

Your wedding planner blog is your voice to show potential clients that you know your stuff. This is a great medium to educate, give tips, and share a project or product you love. Brides want to hire confident wedding planners who know the industry. Even if you’re doing a little “fake it til you make it” at the moment, starting a blog is the way to start becoming a leader in the field.

4. Brand Building

While your website might stay stagnant, you’ll constantly be updating your blog—brides love that. And it helps with building a stronger brand and finding your ideal client. Using your blog to display a recently styled shoot is yet another way to show off your skills, branding, and what types of wedding you want to do.

5. Vendor Relationships

I use my blog to help me build strong relationships with vendors. By inviting a vendor to share their wisdom on my blog, I’m creating a tangible bond. Not only is it great to have someone else share their perspective with my audience, but it also helps the vendor gain more exposure. It’s a win-win for everyone! When you’re new, asking a vendor out for coffee and then doing a blog post on them and their company goes a long way in the wedding world.

Conclusion

I know that blogging is difficult, time consuming, and, well, dumpster diving probably sounds like more fun. But if you don’t start one today, you are leaving behind a vital opportunity that could very well improve your bookings. So, don’t delay another second. Start cracking!

Not sure where to start? Check out the Blogging Course to learn how to make the most of your wedding planner blog.

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Valerie Pritt

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Hi, I'm Valerie

It’s an absolute pleasure to have you here! I want you to feel inspired and encouraged to pursue your wedding planner dreams with your heart and soul. Don’t let the fear of the unknown stop you. You have been gifted with passion and determination, so use it to your advantage. Believe in yourself the way I believe in you! Let’s make it happen!

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