I get asked a lot about how to put together and create wedding packages for newly started wedding planning companies. It’s true, coming up with your wedding planner packages can be a truly daunting task—especially if you’re not well-versed in the field yet. You just really don’t know where to start. What to offer? How to present it? Where to display it? These are all very common questions.
Today, I’m making it a goal to try and simplify the process! Hip, hip, hooray! Of course, these are just guidelines to help you get started. You should make your own wedding packages by first knowing who your target market is. Next, decide if you want to specialize in something. Maybe it’s destination weddings or micro weddings. Whatever it is, niche down and own it. Don’t try to be the jack of all trades, master of none. Lastly, decide on the service tasks/duties you want to offer.
Offer at Least 3 Packages
With the above things in mind, it’s time to come up with 3 varying packages to offer. It has been statistically proven that most buying clients will choose the middle option when deciding on a package. Your packages will most likely be a tiered system—as you add more tasks to the package, it gets more expensive.
Give Some Variety
Maybe you have decided to specialize in beach weddings (Go you! Sand is not my friend). You will want to give your clients a variety of options to choose from. Maybe you have an all-inclusive beach package as your most expensive package, and your least expensive package might only offer setup and breakdown. As for the third package, offer something in the middle. Add a little of both options, but also give it its own heartbeat. Since this is the package you’ll do the most, make sure it includes tasks you love doing.
Avoid Making a List of Tasks
So, where to display your packages? Well, on your website, of course! Right under the “Services” tab. But the thing is, you don’t want your services to be a list of bullet points. You never want to box yourself into an unnecessary confrontational scenario. For example, your bullet-pointed package said you’ll go to all vendor meetings, but in actuality you only needed to go to three vendor meetings. This could be a contractual nightmare. This is why I’m not a huge fan of bullet-point packages. Don’t get me wrong, a general list is okay, but I wouldn’t want to get too specific.
Paint a Picture
Instead of a
neverending long list of bullet points, how about painting a picture with words as to what that package looks like? Use your general list of duties and effortlessly place them in your service copy. When creating your packages, think about your client’s pain points and be sure to mention them in your package options. But don’t just give them a pain point to relate to, give them a solution as well. Tell them how this package will make their life easier.
My last word of advice is to get inspired by looking at other wedding planners’ service pages. This is not carte blanche to copy. I repeat, don’t be a copycat. Instead, do some research on wedding planners outside your area who are targeting a similar market. Gather some ideas and create your own unique packages.
Last Words on Creating Wedding Packages
The wedding packages you create should be uniquely yours. Figure out what you love to do when it comes to wedding planning and make sure to add those things to your middle package. If you need even more assistance with creating your wedding planner packages, check out my Wedding Planner Business Builder Course.