When I first started my wedding planning company, I had big dreams. Huge dreams. David Tutera type of dreams. I had just recently gotten married and wanted to continue the passion, but for someone else. So I launched a wedding planning business. But I soon realized that wedding planning for other people wasn’t actually my passion. What? I know, I know.
I quickly found out that people are hard to deal with and my wedding style wasn’t my client’s dream style. I was reminded that my client’s wedding was not my wedding redone. This was a hard pill to swallow at first. But I did not quit. Instead, I created a business specializing in wedding management. I’ve seen the Facebook posts of planners hating day-of coordination, but I’ve learned to embrace it and love it. In this blog post I’ll explain why.
What is Wedding Management?
First of all, what is wedding management? Wedding management has had a lot of different names over the years—day-of coordinating, month-of coordinating—so it can cause lots of confusion when talking to potential clients. I like the term “wedding management” because it describes your job best—not decorator or personal assistant, but manager. This service usually starts 30 days before the wedding. Our Wedding Management Planner Kit includes many templates, questionnaires, and systems to keep you organized and on track if you need help with this service.
Your Bread and Butter
For a new wedding planner, wedding management clients are often their bread and butter for the first year in business. I know that most up-and-coming wedding planners dream of doing full-service planning, but without an adequate portfolio it can be hard to convince a couple to trust you with their big day. Wedding management clients are a little less picky. They are looking for help, but in a particular price range. This service is a lot more affordable and flexible, making it a more desirable service. Don’t be discouraged if you find this to be the case. Mastering this service will give you the confidence to convince full-service brides to book you later down the road.
Wedding Day Test
If you can’t manage a wedding day without any major incidents, you have no right to sell a client on your full wedding service. I know from personal experience that if you can’t execute a seamless wedding day, all the pre-planning means nothing in the long run. Why? Because when family members complain, guests complain, and vendors complain it always gets back to the bride and groom. And this is all they will remember. It won’t matter if you got them a great deal on the garter or rentals; a disastrous wedding day will have a greater effect on your Google reviews. Mastering the art of running a wedding day is just as important as helping clients plan their wedding details.
Wedding coordinating is something that could easily be done by an assistant planner if you have systems in place. This means your company can still earn money and you no longer have to say, “no, sorry, I’m already booked.” If your assistant planner has been taught the ins and outs of what goes into your wedding management service, you’ll be able to double book popular weekends.
Shorter Life Cycle
One of the things that has made me fall in love with day of coordinating is the fact that I’m working with clients for only a short period of time. I’m only invested for 30 days. I have loved all of my clients, but once I started having children I became less interested in going to vendor meetings and constantly communicating about event details. I felt pulled between my family life and my wedding planner life.
Wedding event management is recession proof. I cannot tell you how many wedding planners I have seen jump ship as soon as the economy hits hard times. Planners who previously swore that they would never do wedding management and would only ever do full-service planning all of a sudden will have day-of coordinating packages. Why? Because when money is tight, brides look for wedding coordinators.
Last Words on Wedding Management
Not everyone loves wedding management as much as I do. I get it. In some wedding planner circles, wedding management is like a red-headed stepchild no one wants. But this service can be a stepping stone, or training ground if you will, for your full-service aspirations. As you start to grow your wedding planner business, decide on the role you want wedding management to play in your offerings. If you need help mastering your day-of service, check out our Wedding Management Planner Kit.