How to Make Your Wedding Planner Content Shine in September

How To Get More Engagement For Your Wedding Planner Content In September

The weather is starting to cool off, the leaves are changing color, and that can only mean one thing: wedding season is in full swing!


If you’re looking for a fun way to engage your audience and let your creative juices flow, try creating specific wedding planner content for September. There are so many fun ways to get creative and engage your audience. You could post about wedding trends for the fall, share wedding photos from your past clients, or give tips on how to plan a fall wedding. And don’t forget to use the hashtag #WeddingSeason! This is a great way to connect with other wedding professionals and brides-to-be who are looking for inspiration. Go ahead and start brainstorming some September wedding planner content for your blog and social media—your followers will thank you for it!

How do I promote my wedding business on Instagram?

Wedding planning is an incredibly rewarding and fulfilling career choice, but it can be a tough market to break into. While word of mouth and referrals are still important aspects of building your client list, there is no denying that social media marketing has become an absolute must in this industry. If you’re looking to promote your wedding business on Instagram but aren’t sure where to begin, you’re in the right place! We’ll be going over some tips and tricks to help you effectively promote your wedding business on Instagram.

Define Your Brand Aesthetic

Before you begin posting photos and stories, it’s important to define your brand’s aesthetic. This includes choosing a color scheme, creating a consistent editing style, and developing a social media “voice.” This will help your profile look polished and professional, and attract couples who share your style and vision. Take the time to create a color palette and stick with it, using filters and editing tools to ensure each photo aligns with your brand’s look and feel.

Create a Business Profile

Creating a business profile is the first step in setting up your Instagram page. This allows your followers to find you easily and provides access to various tools that can help you track your Instagram engagement. Once you have created a business profile, ensure that all relevant information such as your company name, bio, and contact information are updated. This makes it easier for potential clients to reach out to you.

Post Consistently and with Quality

When it comes to Instagram, quality over quantity should be your priority. Posting consistently and on a schedule shows your followers that you are indeed an active and reliable business. However, ensure that what you post is of relevance and high quality to keep your audience interested and engaged.

Highlight Your Unique Services

One of the key benefits of social media is the ability to share your unique selling points and showcase your creativity. Use Instagram’s features, like carousel posts, Reels, and Stories, to feature your services and share your clients’ unique love stories. Share photos of your previous work and use them as inspiration for future clients. Make sure to tag vendors, venues, and other businesses you worked with. This will help you with networking and potential collaborations.

Use Hashtags Wisely

Hashtags are a great way to connect with potential clients as well as other wedding industry professionals. Make sure to research popular local and national tags such as #bride #groom #weddingplanner and use a mix of them in every post. Also, create your own unique branded hashtags related to your business.

Engage with Your Audience

Social media is all about connection. Make sure to engage with your community by commenting, responding to messages and thanking them for their likes or comments. Make sure to respond to inquiries promptly and provide all necessary information about consultations, pricing, and services. Don’t forget to establish trust with your audience, showing them they’re more than just a potential sale to you.

Partner with Influencers, Venues, and Photographers

Forge partnerships with fellow wedding industry businesses that complement your services or style. Collaborating with influencers, venues, or photographers can help expand your reach, give you access to a different audience, and provide excellent networking opportunities. When sharing content, make sure to give proper credit where it’s due. It’s important that these collaborations are authentic and add value to your offerings.

Instagram is quickly becoming a key player in the wedding industry and is an essential tool for wedding planners looking to grow their business and attract new clients. While it can be overwhelming and challenging to utilize Instagram marketing effectively, it’s worth the time and effort. By sticking to your brand aesthetics, showcasing your unique selling points, using hashtags strategically, engaging with your audience, and networking with fellow industry businesses, you can grow your wedding planning business on Instagram and establish yourself as a respected, creative, and unique wedding professional.

Social Media Content Calendar For September

September 6 - Fight Procrastination Day

A little on the nose—but this is a great day to share with your audience just why you’re so important! Brides are notorious for procrastination. Give a few tips of how you, the knowledgeable wedding planner, can help fight wedding planning procrastination. Don’t forget to mention how you can be their support system or help with delegating tasks wherever possible. This will take some of the pressure off of the bride and make the process a little less daunting for her. You can offer encouragement and support, which is invaluable during times of procrastination.

September 7 - Beer Lover’s Day

This is a day to zero in on grooms and wedding planning. Write an article that gives insight into the best local brewing company in town. Highlight the top 5 favorites and maybe—if you’re super motivated—discuss what kind of catering options would pair nicely with each brew. I could see this post doing a number on your SEO (in a very good way). Want to go one step further? Ask the brewmaster for an interview. Then repurpose the content for Instagram, YouTube, and Facebook. Huzzah!

September 10 - International Make-Up Day

Endless possibilities here! You could interview one of your favorite wedding makeup artists. Ask questions that really matter to brides: How much do wedding makeup artists cost? How do I pick a wedding makeup artist? How do you know if your makeup artist is good? Do you tip your makeup artist? Do makeup artists use the same makeup on everyone? These are all great questions to start with when interviewing a makeup artist. You could also give makeup product suggestions or even showcase past brides with a wedding day before-and-after effect so that your audience understands the importance of makeup application.

September 15 - Thank You Day

A bride has a lot of people to thank during her wedding planning process. From her parents to her bridesmaids, there are many people who contribute to making her special day perfect. This is a great day to remind brides to say “thank you.” Write a blog post that showcases a bride who decided to show her gratitude in a unique way, or suggest ways a bride can say thank you to the special people in her life. Whatever method she chooses, expressing gratitude is sure to make everyone feel appreciated.

September 16 - Tattoo Story Day 

What better way to celebrate this day than by spotlighting a few of your past brides who have showed off their stunning tattoos on their wedding day? I mean, the wedding day is truly a wonderful opportunity for showing off all sorts of ink. So why not feature a few brides who took full advantage? Maybe you can showcase a bride with a detailed back tattoo in a strapless gown or a bride who had a delicate, small tattoo on her foot that peeked out from her open-toe shoes. Or a bride who wore a sleeveless dress that displayed her colorful arm tattoos perfectly. A bride who shows off her ink on her wedding day is telling the world that she is unique. She is proud of her individuality, and she wants others to see it too. Go ahead and write about it!

Social Media Idea Captions:

This bride had no shame in show-boating her ink on the big day. We love it when they’re not afraid to go all out with a little something extra. She is proud of her tattoos and wants to share them with the world. She is confident and beautiful, and her tattoos are a part of that.

One of the best things about weddings is that they are a celebration of love in all of its forms. Today, we’re excited to showcase a bride who wasn’t afraid to show off her tattoo on her big day. Her ink is a beautiful expression of her personality and we love how she incorporated it into her wedding look. Whether you have a tattoo or not, this bride is a great reminder that your wedding day is a chance to celebrate exactly who you are. Thanks for inspiring us, bride!

September 20 - Wife Appreciation Day 

This is a day to honor your past clients! So go ahead and put together a list of some fun local gift ideas. This could include a spa day, a movie night, a special dinner, or even a list of local flower shops. You could have a lot of fun repurposing this content in a new and creative way. For example, you could turn it into a Facebook meme or an Instagram post. Just make sure it’s shareable so wives can share it with their husbands (hint, hint, hint).

September 22 - Girls’ Night In Day

This day was created to encourage women to gather up their besties, unwind, recharge, and catch up by having a relaxing night in. Which makes it the perfect day to share ideas with your audience on how to host a bridesmaids’ night-in. They could spend the night watching wedding movies, drinking wine, doing pedicures, and working on wedding tasks. How fun! If you need help getting started with blog writing, we have a course for wedding planners just like you. Enroll in the Book More Brides with Blogging Course and we’ll teach you how to turn your blog into a powerful marketing tool that brings in more leads and bookings. Enrollment is now open, so what are you waiting for?

September 25 - Binge Day

Who doesn’t love a good movie binge? Go ahead and create a list of your favorite movies for couples to binge-watch together. You could create a movie marathon theme list that matches the interests of your ideal clients. For instance, if they love comedies, you could put together a list of the funniest movies ever made. Or if they’re into thrillers, you could compile a list of the most suspenseful films of all time. If you want to keep it wedding related, try Princess Bride or Father of the Bride. Just don’t snooze the groom.

September 30 - International Podcast Day

International Podcast Day is the perfect day to share your favorites with your brides! There are so many great wedding planning podcasts out there that it can be tough to choose just one. But on International Podcast Day, you can help your brides discover new ones by sharing your favorites. Wedding planning podcasts are a great way for brides to get inspired, learn new tips and tricks, and hear other brides’ stories. They can also provide fresh ideas, vendor recommendations, and wedding trends. So why not use this day as an opportunity to spread the wedding planning podcast love? Your brides will thank you for it!

Month-long Celebrations And Observances For September

Are you looking for some ideas to create awesome wedding planner content for your target audience? Well, I’ve got you covered! Take a look at the list below, pick the topics that resonate with your audience, and add your personal touch. Don’t forget to incorporate your unique brand voice to make it even more engaging.

Labor Day Weekend

Labor Day weekend is often a busy time for weddings. This is the perfect opportunity to give your best advice on how to create a fun-filled Labor Day wedding weekend that both couples and guests can look forward to. You could suggest having a BBQ or picnic lunch on the Saturday before the wedding. This would give everyone a chance to meet and mingle, and it’s an opportunity for the bride to relax before the big day. You could also suggest hosting a pool party on Sunday afternoon. This is a great way to beat the heat and have some fun with friends and family. I recommend pretending that it’s your wedding weekend and write about how you’d plan it out. This could be a valuable piece of content later on down the road—one you could share with a client who ends up getting married Labor Day weekend.

Self-care Awareness Month

As a wedding planner, you understand the importance of self-care for your clients leading up to their big day. Self-Care Awareness Month provides a great opportunity to share helpful tips and advice to not only your clients but also your fellow wedding industry professionals. Consider writing blog posts that focus on topics such as meditation, healthy eating, exercise, and personal care. Each week in September highlight the benefits of self-care on mental health and stress management during the wedding planning process. You can also share personal experiences and testimonials from past clients who prioritized self-care leading up to their wedding day. By providing valuable insights on self-care, you can establish yourself as a knowledgeable and caring wedding planner.

Save Your Photos Month

Creating wedding planner content for your blog that resonates with your target audience is crucial for driving traffic and building a loyal following. During Save Your Photos Month, you have the opportunity to provide your readers with valuable information on how to preserve their precious wedding memories. Consider writing a blog post on the importance of backing up and organizing digital photos. Or you can offer tips on how to safely store physical prints and albums. You can also share personal experiences or stories from clients who have lost their wedding photos and the impact it had on their lives. By providing valuable information, you can establish yourself as a trusted resource for your readers and attract new clients to your business.

Wedding Planner Content Ideas

Looking for some inspiration for your wedding blog? Check out these awesome wedding planner content ideas we’ve compiled just for you.

“Fall” Into Love

“Fall” into Love is a fun wedding theme that you can totally write a blog post on to engage your audience. This theme is perfect for couples who love this time of year. There are so many ways to incorporate this theme into a wedding. From the invitations to the décor, the possibilities are endless. Couples can even carry the theme through to the wedding favors, giving guests a little fall-themed memento to take home with them. You could write a list of ideas that is really never ending here. “Fall” into Love is a great way to add a touch of romance and fun to a couple’s big day. So why not “fall” head over heels in love with this idea?

Fall Color Combos

Fall is a beautiful time of year to get married, and there are so many great fall wedding color combos to choose from! Help your audience find the perfect fall wedding color combo for their wedding. Create a mood board and experiment with bold and beautiful color combos. Try a classic orange and brown color combo or maybe a trendy burgundy and blush mix. Fall colors like deep reds, oranges, and yellows can add a touch of drama and sophistication to a wedding. These combos can definitely make wedding photos pop! Whatever combo you choose to showcase, fall weddings are a great time to add some spice to your content!

Wedding Planner Content Last Words

September is a great time to start planning your wedding planner content strategy, and these fun ideas should help get you started as you plan this month’s content calendar. We hope these tips give you the inspiration you need to start content planning now so you can book more weddings this season. If you’re looking for more in-depth training on how to blog for weddings and grow your business, be sure to check out our Blogging for Wedding Pros course. Enrollment is open now, so don’t wait—sign up today and start building your successful wedding business!

Here are some ideas to help you create wedding content that engages your audience and helps you achieve your marketing goals.

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Valerie Pritt

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Hi, I'm Valerie

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