Today I’m talking about the Wedding Business Branding module from the Wedding Business Builder Course and how it changed my perspective on what I thought branding a business was supposed to be. As I sat on the floor surrounded by heaps, and I literally mean HEAPS of cut-outs, pictures, photos, magazines, and more, I started the challenge of trying to put together my company brand. I had a vision and I knew what I wanted, or so I thought. I’d been collecting these ideas and images for years. I had a Pinterest board for every wedding theme you could think of and a board titled ‘Wedding Business Ideas’ with various posts I’d added over time.
Your Wedding Business Branding
I was convinced that this part would be easy for me. My background is in IT and I had been heavily involved in marketing in my career so far, so I knew what to do and didn’t think I’d need to study this module as carefully as the others. I started by separating my articles/prints into piles. One for color schemes, one for name ideas, one for font ideas, and so on… Then I edited down each pile and picked my favorite from each.
Wedding Planner Business Branding
This was it; I’d decided on my brand. I began sticking the images together in a collage style on a large piece of cardboard and sat back to admire my work. Ready, steady, look… oh my goodness. I can only describe what I saw in front of me as a huge, dull disappointment. It looked ridiculous and did not go together in the slightest. What on earth had I done? Individually, each of these areas looked great, but put them all together and they didn’t complement each other at all. Feeling very deflated, I spent the rest of the afternoon questioning whether I was cut out for this at all. I even wondered if I should give up now.
Discovering Your Brand Design
Thankfully, I decided to give branding another shot. This time I printed out all the handouts from the Wedding Business Builder Course and highlighted key points and things I hadn’t thought of. I came across one which was about identifying your ideal client. I had never really thought about this before. Why would I? I want any client who wants my help, don’t I? The course talks about how important it is to create a profile for your ideal client, and it asks you to think about somebody you would like to plan a wedding for. ‘Are they male or female? Do they have kids or pets? How old are they? What industry do they work in? What books and blogs do they read? What is their favorite food?’
Before long I realized that I didn’t just want ‘any’ client, I wanted the ones who suited my expertise and whom I could really help. How could I possibly plan the wedding day of their dreams for somebody who I knew nothing about? It would be dishonest, and let’s face it, nobody deserves that on one of the most important days of their lives. I had to admit I would never feel like I truly did a good job for them.
Getting Your Branding Just Right
This section of the course really helped me to refocus and realign my vision. I had previously overwhelmed myself with too many ideas. I began to realize that just because I liked a certain idea or wedding style, it didn’t mean that it would match my style of planning. Creating my ideal client profile made it much easier when I started to look back at company names, color schemes, slogans, and other relevant areas. Rather than just choosing things I liked, I started to ask myself if my ideal client would like it. Was I specializing in luxury or budget weddings? This then allowed me to eliminate ideas that didn’t fit with this.
Course Material and Branding Your Business
The main thing I’ve taken away from this course is to always go back to the basics. This gives you the confidence that you are doing things correctly. I’m now feeling very motivated and am in love with my company branding. I now feel ready to start pricing and building on my business so that I can start promoting myself. If it wasn’t for this masterclass, I’d probably have given up or at least feel a lot less confident than I do now!
Follow Rachel’s Wedding Planner Journey
I’m Rachel, an ambitious, conscientious and energetic person who lives in a little village called West Butterwick with my partner, John, and our two dogs, Frank and Dotty. I want to start my own wedding planner business because I love the concept of taking some initial ideas from a couple and making it a reality with them at the center. Follow my journey as I go through the Wedding Business Builder Course.