The #1 way to make your wedding planning blog stand out from the crowd of wedding planners in your area starts with your blog posts.
Wedding Blog Post Must Haves
Use these 10 quick and simple ways to create irresistible blog posts that draw brides and grooms to you and your business and make them hire you (and make the search engines happy, too).
#1 Give the Wedding Blog Post a Purpose
Each blog post that you write should have one focus. When I say focus, what I really mean is that it should focus on one specific topic that relates to the wedding industry.
Here is a big hint. Every blog post you write does NOT have to directly relate to your specific area of wedding planning. As a wedding planner, you can share a variety of wedding industry news articles, tips, and advice that ranges from engagement announcing to honeymooning.
In other words, you don’t have to reveal all the juicy details on how to find and hire a wedding vendor (since that’s what you do for them!).
Before you choose a topic for your post, think about the niche of brides + grooms that you already work with or that you’re trying to attract. What kind of information do they have an interest in reading that somehow relates to your wedding planning business?
Some of the items you can share with wedding couples on your blog are:
- Wedding industry news
- News about your biz
- Wedding tips + advice
- How-to articles
- Product reviews
- News about your biz
- Book reviews
#2 Attention-Grabbing Headlines
The first thing you should write when you sit down to write your wedding blog post is the headline. Don’t just write any headline, either. Make sure that it’s an attention-grabbing headline. You only have 7 SECONDS to grab the attention of the bride or groom with your headline and to get them to read the rest of what you have to say.
You can add a bit of sensationalism to the headline to get them itching to read more. Just make sure that the body of the blog post delivers what you promise in your headline. Be creative in giving the title some oomph, so they can’t wait to see what else you have to say.
#3 A Piece of You
Make sure that when you are writing your blog post that you are being you. Use your own voice and let your personalityshine through in your writing. Blog posts should be conversational and informal, so write like you are having a conversation with brides and grooms and provide them with information that they can’t obtain elsewhere. Give them your insider (and professional) point of view.
#4 Add Internal and External Links
Link specific words in your blog posts to other pages and other blog posts on your own site. Also, link specific words in your blog posts to websites, pages, and blog posts that are on other’s websites.
Do this where appropriate, of course. When choosing internal and external links, make sure that the blog post, product, service, or article you’re linking to is relevant to the content of the blog post.
When choosing links, also keep in mind that links should provide sources where couples can go to find additional information on the topic that you’re covering in your post.
As an added BONUS, search engines, like Google, LOVE links so using internal and external links can help your blog + your website to gain rankings in search engine organic listings.
Pro Tip: Search engines LOVE blogs so just having a blog connected to your wedding planning website + adding new wedding content to your blog helps in your search engine rankings.
If you do not have an internal or external link that is relevant to the post, then it’s OK to forgo including a link. One more thing, don’t go crazy with the links. One internal and one external in a long enough blog post is sufficient.
#5 Give Them a Visual
Blog posts with pictures or illustrations have 94% more views than those without illustrations of some sort. This is huge! Use at least one photo or illustration in each of your posts. Avoid using too many — stick with three or less, depending on the length of the post. If you use too many illustrations, it can distract from the content.
ALWAYS. ALWAYS. ALWAYS include at least one photo (or some visual) in your blog post. That old adage about pictures speaking a thousand words holds true when it comes to blog posts. Imagine that your headline bombs and your text content is lackluster, your photo just might be your saving grace. Your photo just might be what grabs their attention and makes them take a closer look at your blog post.
Of course, it goes without saying, your photo should relate to the blog post topic and look professional. It does not have to be a photo from a professional photographer but should look professional.
#6 Break Up the Copy
When you land on a blog post that is one BIG BLOB of text, where you have to scroll and scroll, and then scroll some more to read it all, do your eyes glaze over and you immediately X out of the web page?
This is a case of content overload. You don’t want brides and grooms reading your blog posts to feel this way so break up the copy in your blog posts using:
- Bullet points (or numbers)
Don’t get too carried away. You don’t want it to look like a circus but you can use a few of these methods that complement each other all in one blog post.
#7 Make it Readable (Literally)
Sure, you want your post to be interesting and accurate, but you also want the font to be big enough to read. Avoid using small fonts or hard to read fonts. Shoot for a minimum font size of 12 and stick to standard font families, such as Arial or Times New Roman, which tend to be easy on the eyes.
Provide a summary or concluding paragraph at the end of each post. Couples skim read constantly (I’m guilty of this too). If something catches their attention, they’ll go back to the beginning and read. If not, then they can be lost to you (forever). Summarize what the post offers at the end to catch skimmers and turn them into readers.
#9 Put on Your Bossy Pants (or Skirt)
When they reach the end of the blog post (or even throughout the post), tell them what they should do – affectionately known as a call to action. A call to action comes in many different forms. A call to action can be to send them to a page on your website where you’re selling one of your services. You can encourage them to grab your free opt-in so they jump on your list. Relate your call to action as close as possible back to the topic you’re covering in the blog post.
Choose a keyword to focus on in your wedding blog post. Use the keyword in the headline and one sub-header. Use it once in the beginning copy, in the middle of the copy, and toward the end of the copy. Also, make sure that the keyword is in the meta description of your post and any photo names or illustration names that you add to your post.
Use these guidelines to create your next blog post. Weave the elements into your blog posts so wedding couples can’t wait to read what you have to say, each + every time you say it + hire you for your expertise.
Learn to blog your way to more booked weddings. Join my free 5-day email course to learn exactly how to blog your wedding biz to more booked weddings.
Kristie Lorette McCauley is an award-winning copy and content writer for wedding planners, a former certified wedding planner, wife, mother, and so much more. See how Kristie can help you with wedding content and copy for your business at weddingplannercopy.com.