The Styled Shoot Story
A styled shoot is styled to look like a real wedding. The point of styled shoots is to show off the creative talents of the wedding vendors involved as well as to provide creative inspiration for engaged couples. While styled shoots can be a lot of work, they are also a lot of fun. If you’re a new wedding planner, styled shoots are a great way to get your feet wet and learn the ropes. And if you’re looking for some marketing material, styled shoots will provide it. Just be sure to write a story that explains your shoot in detail if you want to get it published. Otherwise, you’ll just have a bunch of pretty pictures that no one will ever see. If you’re not a wordsmith by nature, then you might find that writing the editorial for your styled shoot is challenging. But don’t worry, we’ve got you covered! Today we’re sharing a few tips to help you craft a styled shoot story that will wow publishers.
Have you ever dreamed of having your own styled shoot featured in a popular wedding magazine? While it may seem like a daunting task, with a little planning and creativity you can craft a story that will have publishers clamoring to feature your work. In this blog post, we’ll share some tips on crafting a story that will make your shoot stand out from the competition. Stay tuned for more helpful advice!
Your Mission
Your mission (if you choose to accept it) is to know exactly what you’re trying achieve by doing this styled shoot. It’s your “why.” Your “why” not only keeps you focused while you’re crafting your shoot story, but it’s also an essential part of getting published. Your mission should be something that prospective publishers can rally behind—something that speaks to their brand and their audience. So, before you start writing, take a moment to think about your mission. What are you trying to achieve with this shoot? And how can you make sure that your story aligns with the publisher’s brand and audience? Once you have a clear understanding of your mission, the rest of your story will start to fall into place.
Writing Prompt #1. What is your mission? What are you trying to achieve?
Key Décor Elements
Key décor elements are the foundation of any great styled shoot. Without them, your vision will be just another Pinterest board. So what makes a great key décor element? First, it must be unique. There’s no point in replicating someone else’s style—you want to stand out from the crowd. Second, it must be interesting. Key décor elements should grab attention and spark conversation. Lastly, it should be reflective of your brand. After all, a styled shoot is a great opportunity to show off your individuality and what makes you different from other businesses in your industry.
Writing Prompt #2. What are some key décor elements? What makes your vision unique? What were the interesting aspects of the project? What are some key décor elements that will elevate a room?
Design Inspiration
Design inspiration can come from anywhere. For me, it often comes from things that I’m passionate about outside of wedding planning—like fashion, art, and travel. When I’m able to translate those interests into a styled shoot design, it makes the final product that much more special and unique. Of course, not every vendor joining the team is going to share my interests, so it’s important to be able to adapt my designs to their vision as well. The best way to craft a styled shoot story that will wow publishers is to start with a strong design concept and then build the perfect team to bring your vision to life. Ultimately, if you want to craft a styled shoot story that will wow publishers, be authentic and tell them how you came up with the vision. So get creative, have fun, and don’t be afraid to think outside the box!
Writing Prompt #3. What was your design inspiration? What makes your vision unique? How did this idea inspire your creative vision? How did you come up with the theme/style?
Vendor Team
As any wedding planner knows, a styled shoot is only as good as the vendor team behind it. From the florist to the hair and makeup artist, each vendor plays an essential role in crafting the perfect shoot. In order to craft a shoot story that will wow publishers, it’s important to compliment your vendor team. For example, did the florist create beautiful bouquets that added a touch of romance to the shoot? Did the hair and makeup artist do an amazing job of making the models look their best? By highlighting the expertise of your vendor team, you’ll be able to create a story that will impress even the most seasoned editors.
Writing Prompt #4. How did your vendor team’s expertise help make the shoot perfect?
Styled Shoot Story Last Words
If you want to create a shoot that will have publishers clamoring for more, make sure it tells a story. Your “why” is essential, as are the key décor elements that will grab attention and spark conversation. But most importantly, be authentic and tell them how you came up with the vision. A styled shoot is only as good as the vendor team behind it—so put your best foot forward and show off what you can do! Have you tried any of these tips? We hope so, and we can’t wait to see what amazing things come out of your shoots in the future. In the meantime, be sure to check out our latest ebook, The Wedding Planner Styled Shoot Workbook, for even more tips on putting together an editorial-worthy shoot.
