A Breakthrough Case Study on Starting a Wedding Planning Business

Starting a wedding planning business is hard work. Follow Sam's journey as she works her way through a wedding planner course. | how to become a wedding coordinator, wedding day management, wedding management business plan, wedding management course, wedding management definition, | wedding management fees, wedding management services, wedding planner services list, wedding planning and management
Starting a wedding planning business is hard work. Follow Sam's journey as she works her way through a wedding planner course. | how to plan a wedding, wedding planner business, wedding planner guide, event planner business plan, wedding consultant, event coordinator jobs, wedding planner certification, wedding coordinator, wedding planner classes, wedding coordinator jobs, wedding planning services

Starting a wedding planning business is hard work, especially if you have no idea where to begin your journey. Over the years I have had the opportunity to train many wedding planners wanting to understand the business side of owning a wedding planning business. It is so necessary, but often overlooked. Because of this, I created the course: Launch Your Wedding Planner Biz Masterclass. Actions speak louder than words, I know this, and that is why I have enlisted a few students to journal their experience through my course. Follow along and see if their needs and solutions are what you’re seeking too. Today I’m introducing Sam. She is an aspiring wedding planner with her heart set on starting a business very soon.

Starting a Wedding Planning Business

I had been pondering the idea of starting my own product-based business for a year or so, starting a few ventures but not loving them or feeling ultra-motivated. Then I realized that I was craving some one-on-one client relationship or really any client interaction for that matter. With wedding planning, you get to know your client on a more personal level helping to understand their thoughts and their wedding vision, as you do spend six months to a year or more with this client. Much like graphic design, you begin with an idea and bring it through conceptualization all the way to fruition. Directing this journey for a bride or groom and bringing their vision to life will be such a rewarding career!

On a more personal note, my fiance and I plan to start having children in a few years and I’d love to be a stay-at-home mom but also contribute to our household. I would love to have a wedding planning business established and possibly a small team together by that time to be able to do so! 

About Me

My name is Sam, I’m 26-years-old and I live in Northern Virginia with my fiance Matt and our (pretty fat) black cat Storm. I currently work in a corporate marketing role full-time in a city outside of Washington D.C. Actually, Matt and I work at the same company! Though, contrary to how it may appear, that is not how we met. We started dating freshman year of college, after growing up in the same hometown in Ohio and attending the same high school. Other than my “9-5”, I truly enjoy all things creative. I graduated with a Bachelor’s in Visual Communication Design (a.k.a Graphic Design) and creating beautiful and functional things is my passion! Otherwise, in my spare time I love working out, spin class, being outside, coffee and crafting! Recently, my time has been filled with planning and designing my own September 2020 wedding. 

Why I want to become a wedding planner

This leads me to my next point. How did I make the jump from graphic design all the way to wedding planning? Back in my undergrad days I joined a sorority, absolutely the best decision of my college career! During this time, I took on many roles that pushed me to grow as an individual. One of them was Recruitment Director, I organized, designed and planned our 5-day Formal Recruitment event.

I remember going to the florist to order flowers for Preference Round and she asked me if it was for a wedding and I responded with “It might as well be!” and friends, this is how I came to love event planning! From there, I became the Chair Head for Formal Committee and Date Party Committee, dipping my toes in the vendor research, coordination and budget tracking pool and learning all about what it takes to plan a large event.

Unfortunately, it was too late in my undergrad to change my major, so I continued on with graphic design. Now four and a half years later, I’ve had the entrepreneurial itch for two years. It recently dawned on me that I have always loved event planning, I have an amazing eye for design and I’m loving planning my own wedding! So I asked myself, “Why don’t I change careers and start my own business?,” well of course that’s the answer. I felt so silly for not thinking of it sooner!

Starting a wedding planning business is hard work. Follow Sam's journey as she works her way through a wedding planner course. | how to plan a wedding, wedding planner business, wedding planner guide, event planner business plan, wedding consultant, event coordinator jobs, wedding planner certification, wedding coordinator, wedding planner classes, wedding coordinator jobs, wedding planning services

The Struggles of Starting a Wedding Planner Business

Starting my own wedding planning business doesn’t come without some fears or hesitations. Will I be able to get my business off the ground? Will I be able to make enough money to help support my family? How do I even begin to get started? While my fiance is nothing but supportive, I can’t help but think that I have minimal experience and my first real wedding is my own. Though at the same time, planning my own wedding, even with COVID-19, hasn’t been that hard or stressful for me and has definitely been enjoyable. Even though I have these fears, I am more excited to get started than anything else!

Enrolling in the Wedding Business Builder

I am so grateful to have been given this opportunity by Valerie to enroll in the Wedding Business Builder! I’m looking forward to this course giving me the base set of skills I need to start a wedding planning business. Anything from the legal side of starting my business, creating and pricing packages, creating relationships with clients and vendors and how to have a productive consultation with a client just to name a few things. For me, this is much more than just starting a business, it’s truly the next big step in my life and I am beyond excited to begin with the help of Valerie’s course. I can’t wait to share my journey with ya’ll and hopefully inspire some other budding planners out there to take the leap!

Until next time!

SAM’S CASE STUDY JOURNEY

Starting a Wedding Planning Business

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Why You Need to Care About Your Wedding Planner Brand

How to Create a Wedding Planner Pricing Strategy In Minutes

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How to Take Control of Your Wedding Marketing


Hi, I’m is Sam! I’m 26-years-old and I live in Northern Virginia with my fiance Matt and our (pretty fat) black cat Storm. I have decided to take the leap and set out to become a wedding planner! If this is you too, follow me and my experience has I go through the Launch Your Wedding Planner Biz Masterclass.

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Valerie Pritt

Valerie Pritt

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how to become a wedding planner

Hi, I'm Valerie

It’s an absolute pleasure to have you here! I want you to feel inspired and encouraged to pursue your wedding planner dreams with your heart and soul. Don’t let the fear of the unknown stop you. You have been gifted with passion and determination, so use it to your advantage. Believe in yourself the way I believe in you! Let’s make it happen!

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