Oh man, “Social Media” is a never-ending, obtuse kinda topic. Everyone has something to say about it. There are algorithms to figure out and strategies to concentrate on. There are unspoken rules to know and best practices to follow. Some wedding planners swear by it and some curse it. If anything is true about social media, it’s that it is lots and lots of work. To be successful, you have to actively work at it. You can’t expect to be an instant hit overnight. Be prepared for an emotional roller coaster with limited engagement in the first few months. But the number one takeaway when dealing with social media is that you can’t expect social media to help your business if you’re not consistent with it. Consistency is key.
Social Media Calendar
The very best way to stay consistent is with a social media content calendar. Having a plan for the month ahead will help you post consistently so you can get better engagement. Better engagement means creating an authentic connection with someone who truly loves your work. And this, in turn, could mean a paying client in the end. So, how can you fill your social media calendar with engaging content? I have a few ideas you can use to outline your calendar with and take your social media to the next level.
Look at fun holidays
Everyone loves to celebrate random holidays like “International Beer Day” or “Love Your Dog Day.” These wacky but lovely holidays make us appreciate the little things in life. Go ahead and find some fun holidays to celebrate this month and put them in your social media calendar.
You will get far more engagement when you share a post about hope and inspiration than with any type of negative post. We all want to be inspired, and these kinds of posts make us feel like we can do that. Lifting others up will always give us a rewarding feeling.
Ask your audience questions! Ask them how you should solve a problem or how they are currently feeling. Let them know you care and are available to answer any questions they have. Sometimes it helps to have a theme month or theme topic to get the engagement going.
Everyone loves a good laugh—but remember, never at a client’s expense. Share a funny quote or a funny picture. Let brides know you’re relatable and fun.
Behind the scenes
When creating your social media calendar, schedule a few days where you share some behind-the-scenes pictures. How does your desk look? Or maybe some shots portraying wedding prep. Try to make these pictures look as professional as possible so your aesthetics don’t change too much.
Share a wedding
Be sure to share some wedding pictures in your feed. These will most likely be some of your top-rated posts. Be sure to tag all the appropriate people (like vendors) and remember to use those vital hashtags.
Every couple weeks or so, go ahead and introduce yourself, your family, your husband, your dogs, your kids, your weird and wacky side, etc. The best way to get engagement is to make your audience feel connected with your life.
Share a tip
Go ahead, add “Share Tip” to your social media calendar. Try to share a vital wedding planner tip with your audience weekly. This helps your fellow brides and shows them you know your stuff. Get more ideas in this blog post.
Last Words on Making a Social Media Calendar
When it comes to creating social media content, you have a lot of options. The hardest part is sitting down and coming up with a plan. I know if you do make the effort, you’ll see your engagement increase substantially. Remember to use programs like Instagram Tailwind and Later for consistent scheduling.