Wedding Planner Pricing Workbook

(4 customer reviews)


The ultimate guide for beginning wedding planners. Our Wedding Planner Pricing Workbook was designed to help you figure out what to charge for your services. Setting your rates can be challenging because there is no magical formula and so many factors need to be considered. This workbook walks you through a series of exercises meant to help you decide what your services—and time—are worth. Make an informed decision with the help of this workbook!

Product highlights:

  • ✔List of services
  • ✔How to conduct market research
  • ✔Brand value worksheet
  • ✔Budget worksheets
  • ✔Invoice tips and template
  • ✔52 pages


What should you expect from the Wedding Planner Pricing Workbook? Here’s a quick run-through of some of its key features to give you an idea of what’s inside. Key Features:

List of services:

If you’re in the process of deciding what services to offer, or if you want to add to your existing packages, the list of wedding planning services included in this workbook is sure to provide you with plenty of inspiration.

How to conduct market research:

Market research is critical to the success of your wedding planning business. The steps in this wedding planner pricing workbook will help you figure out what needs are being met and which ones are lacking in your local market so you can set yourself apart.

Brand value worksheet:

Knowing your clients’ pain points can help you create value for them. This activity will inspire you to find ways to enhance your client experience by increasing their perceived value of your services.

Budget worksheets:

If you’re not keeping track of your business expenses and the amount of time you spend on each task, you may be doing yourself a disservice. These worksheets will help you determine your bottom line, which is essential to making sure you don’t undercut yourself when setting your rates.

Invoice tips and template:

Invoicing is an integral part of running a business. If you’re new to this and aren’t quite sure how to set up an invoice, the tips in this workbook will put you on the right path, with or without fancy accounting software.



Wedding Planner Pricing Workbook

4 reviews for Wedding Planner Pricing Workbook

  1. Lauren Spraggins (verified owner)

    I love Valerie and all her hard work that she puts into services like this one! As a new wedding planner in Texas, I was completely lost at not only how to price weddings for my area but also what additional services I can provide that sets me apart from all the other planners. This workbook details everything from the basic necessities you need to consider (like taxes, um hello) to even the little things like pain points your clients may be feeling and how to overcome them. You can’t base your prices off of your clients’ budget, but you CAN price them off of what you’re worth and leave a little extra room for necessities your business requires. I HIGHLY recommend this detailed workbook for those who need some extra guidance to pricing their services.


      Thank you so much Lauren. I’m so glad it was helpful!

  2. Tiffani

    As a wedding planner just starting her own company, knowing how to price my services was one of my biggest stress areas. This workbook helped to guide me in the right direction when it came to my prices, guaranteeing I was charging what I was worth while still being competitive to other planners in my area. I am super thankful for this book and all of Valerie’s hard work!


      Thank you Tiffani! I love your feedback!

  3. Megan Kennedy (verified owner)

    It made me redo my pricing.


      It’s always a good idea to take a step back and look at the whole picture. I’m so glad I could help with that.

  4. Debra

    I was totally lost at how to calculate what my services were worth. Afterwards, I had a greater understanding. I found this exercises very helpful. If you are just getting started, this is a lifesaver.

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