Blogging is an excellent way to showcase your expertise and allows brides to connect with you. It’s also the #1 way to set you apart from other wedding planners in your area. And when it comes to SEO, there is just no substitute for blogging. Best of all, it’s completely free! If you’re not already taking advantage of this valuable outlet, I implore you to reconsider! If you want to start blogging (or improve your existing blog) but don’t know where to start, this blog post worksheet is just what you need.
Confused about the difference between H1, H2, and H3 headings? Not sure how images play a role in your posts? Wondering how to get readers to take action after perusing your blog? The Blog Post Worksheet will teach you how to optimize your blog posts so you can attract your ideal client and capture new leads. Learning the anatomy of a blog post and going through the blog post checklist step by step will guarantee you won’t overlook a single essential SEO component. Start off on the right foot with this free blog post worksheet.
A properly optimized blog post can help drive organic traffic to your website. By sprinkling your blog posts with keywords that resonate with your target market, the right people are guaranteed to find you online.
Your blog is also a great place to showcase past weddings that you’ve done. When a bride is actively looking for a wedding planner, she is going to check out a company’s blog to see if they’ve done a similar theme, worked at the same venue, or worked with the same vendors. Don’t be afraid to show off your previous work!
Last but not least, your wedding planner blog is a platform to show potential clients that you know your stuff. Use it to share styled shoots or tips and ideas that your audience will find helpful. You can even invite local vendors to share a guest post. Not only does this bring them additional exposure, but it can also create lasting working relationships. Bring on the referrals!
By now you can surely see how valuable blogging can be! Take the first step and download the Blog Post Worksheet today. Don’t just wing it and hope for the best. Follow this simple layout and you’ll be creating binge-worthy content in no time.