Shut the front door. My secret is out—I hate Facebook. What was once a fun, free marketplace is now bogged down with algorithms and ads. Good luck ever getting your business page to “pop up” on today’s Facebook. Pay to play is the only way to get seen nowadays—and, well, I’m just not there yet. But as much as I hate it, using it is a MUST. Brides want to see what you’ve been up to, so they will check out your Facebook page 1) to see if you’re a real business and 2) to see if your company is active.
Schedule Facebook Posts
However, the return on investment (ROI) for my time on Facebook is pretty dim; so I’ve decided to spend the least amount of my time on it. I like to dedicate one day a month to scheduling my Facebook posts.
Create a Content Calendar
You will need to do a little pre-planning—but you’re a wedding planner, so you’re used that, right? I have created a content calendar for my Facebook page that includes things I think my audience would like to see. Go to our Facebook group to get a downloadable content calendar for free. If you need some posting inspiration, there are some really great ideas in there. You can find it in the “Facebook Unit”.
Watch this video
If you’re new to Facebook scheduling, check out our YouTube video to learn everything you need to know. To make scheduling go faster, be sure to plan everything out in advance. I use Google Docs for this.
Still Be Active, Though
Even if you are automating your system, you still need to be present and active on Facebook. For example, anytime someone comments on one of your posts, be sure to reply. Active engagement is so important. Take a few minutes each day to reply to posts.