I blame Amazon for taking the whole review thing to another level. And I’m so guilty of it. I bet you are too. Just the other day, I was on Amazon looking for a shirt to hide my post-pregnancy belly. After scouring for days, I finally found one: pretty pattern, ✔ ; gathering at boobs, ✔; flowy at bottom, ✔; thoughts from others—ah, 78 reviews. And there I was, in the trenches of opinions. I ended up not buying the shirt. Looking back, it was a slippery slope.
How to Get Testimonials When You’re New
So what does this have to do with you? I’m getting there. LOL. You just started a wedding planning business, but you have no testimony yet as to how awesome you are. This is what we call a catch-22—no clients because you have no reviews, no reviews because you have no clients. Real, genuine reviews are vital to your business—as shown by my shirt challenge.
But how do you get them if you have no experience?
Friends and Family
Have you always been the one planning all the events for friends and family? Are you in charge of all the bridal showers, baby showers, birthdays, and family reunions? A party takes work! So have someone who was impressed by your organizational skills write a review for you.
This is just a guess, but I bet getting married recently is what sparked your wedding planning passion. I know that’s what did it for me nine years ago. So I bet you know a few wedding vendors already. Did you really click with any of them? If so, this would be a great person to ask. And the beautiful part about asking a vendor is that it’s great for their business as well. I mean, if a potential client see a florist’s name on your website, curiosity just might take them to their site. A win-win, in my opinion.
Colleagues or Past Employers
No one knows you better than someone you used to work with. They can testify to your work habits and ethics, how you handled stress, and how confident you were doing your job.
These are not substitutes for the real thing, just placeholders.
Get specific when asking for reviews from the above list. Brides want to know four things:
- What your attitude is like
- How reliable you are
- How you overcame any hiccups
- What it’s like to work with you
Encourage your reviewers to mention these things in their testimony.