Goals. You gotta set them. There’s no two ways around it—to be successful in business, and in life, you need to strive for something to achieve. There is tons of scientific proof in the psychology of setting goals, but I’m not going to bore you with the research. You already know it’s true. You’ve probably been creating goals since early adolescence.
Goals for Your Wedding Planning Business
Did you ever have a goal of never missing a day of school? Or running a mile in less than nine minutes? Or maybe being the first chair in band? I bet you’ve set goals without even thinking about how to get there. How did it make you feel once you completed one? Great, right? A personal high to none.
Get Ahead of the Competition
As we get older, though, I think the importance of goal setting gets a little lost in our day-to-day tasks. The process of setting goals might be a mystery to you right now, but I believe with a few simple prompts you will be running your business life like a CEO. The very best part about goals is that you don’t have to wait until New Year’s to set them. You can do it right now, this very minute! Let me walk you through the process of setting attainable goals for your wedding planning business.
Every great goal has a dream behind it. Right now, I want you to dream. Where do you see yourself in a year? In three years? What does your business look like? How are you spending your hard-earned money? What does your website look like? What type of clients will you have? Picture it in detail. Write it down. Create a vision board and post it somewhere you’re going to look every day. EVERY SINGLE DAY! These are just dreams, so dream big—the sky’s the limit.
Write Them Down
Now, write them down. Go ahead and create a list. Put them in priority of what you want to happen first. But don’t stop there. Think it through. Use the SMART method—specific, measurable, attainable, relevant, time bound—to get your goals started.
Create a Plan
As you can see, this list is slowly getting harder and harder. Dreaming is fun, but to make them real you need an action plan. How are you going to get those leads? How are you going to win those clients? In the wedding industry, networking is the key to survival, especially if you’re new. Vendors can equal lead referrals and therefore more clients. Go ahead and download our Monthly Goal Vendor Action Plan. This worksheet will help you focus on the vendors you want to connect with. In our Wedding Planning Foundations course, we talk about the importance of goals and how to create an attainable action plan. If you’re looking for a Day-of Coordinating course without the fluff, check it out here.
Once you create goals and an action plan to attain them, then it’s time to reflect on them. Review your goals and the progress you’ve made each month, each quarter, and each year. Make sure to be consistent. It’s okay if your goals change over time. That’s part of the process. Just be sure to replace them with new ones.
What is the #1 goal on your list? How are you going to get there?