An email signature may seem like a pretty insignificant thing, but it actually carries a lot more weight than you might think, especially if you’re a newer wedding planner. Curious minds want to know “who the heck just emailed me?” and having a clickable website to direct them to can make all the difference in whether or not they communicate with you.
How to Create an Email Signature
In our recent Visibility Challenge, having a clickable email signature was an action item on Day #1. Being visible in little ways has a big impact. All wedding vendors are busy, so eliminating the need for the extra step of Googling who you are will benefit your business. You don’t have to get fancy with it, it just needs to be functional. Today I’m sharing with you a simple way to create an email signature for free.
Here’s a short video tutorial on how to create an email signature that you can customize inside Gmail. There is a small part where I use PicMonkey to create a profile image. PicMonkey is a membership-based program that, in my opinion, is very reasonable for photo editing. It’s also very easy to use. I use PicMonkey to create all my graphics for blog posts, Pinterest pins, and Instagram posts.
There is a huge opportunity in having a clickable email signature that a lot of vendors don’t take advantage of. For example, you email a vendor about a networking meeting. This vendor has never heard of you. Do they spend an extra five minutes Googling your company? I wouldn’t bother. Do you know how many emails I get a day from new vendors? Make it super-duper easy for them by having a clickable email signature.
As I mentioned before, you don’t have to get super fancy with it, it just needs to serve the purpose. The main elements you must include are your name, title, website, social media links, and phone number. It’s also a nice touch if you add a profile picture or photo of your logo. You could even have a call to action somewhere like “See the most fabulous gown we’re gushing over” that would take you to your gallery page. You don’t need to highlight your millions of awards or all the places you’ve been published. This was really big a few years ago, but it tends to make it look cluttered and off brand.