I heart Pinterest. It’s my number one marketing tool. But a lot of wedding planners don’t feel the same way, and that’s truly unfortunate because it could leverage their business in a totally new way. Many wedding planners are under the impression that Pinterest is just another social media platform, when it is actually more like a search engine.
How to Create a Pinterest Keyword Strategy
Niche marketing is how to win the Pinterest game. You must use specific, targeted keywords to gain momentum on Pinterest. Here’s my advice on how to create a Pinterest keyword strategy.
The Video Tutorial
In this video I share how to create a Pinterest keyword strategy that will help you attract better leads. Pinterest goes beyond just having the right keywords, though. You need to make sure your Pinterest page is branded. Remember, first impressions are everything. I use PicMonkey to create my Pinterest boards. This way I have complete control over the design, ensuring it’s on brand. PicMonkey is a membership-based program that is very reasonable for a photo editing tool. It’s much cheaper than Canva, Photoshop, or Lightroom if you want to stay on brand by using your own fonts.
Google Verses Pinterest
Pinterest is social media, true, but it’s also so much more than that. It’s actually a very efficient search engine. In fact, most of my blog traffic comes from Pinterest—not Google. It takes time, lots of time, for Google’s algorithm to verify your consistency. With Pinterest, things happen so much faster. Of course, it won’t do you any good to post pretty pictures if you’re not including keywords with those pictures so local brides can find you. Having boards titled “X Wedding Venue” or “X Weddings,” naming specific locations, can really boost your visibility.
Uploading a pretty picture of a recent tablescape you created with no niche keywords could result in lots of repins but no actual leads. Why? Because you need to market correctly to get leads. You are going to get more direct traffic to your blog with pins that have pictures that say things like “Top 10 Chicago Wedding Venues” or “5 Chicago Bridal Shops You Have to Visit Before Making a Decision.” The more niche-specific you make your keywords, the better. I know we want to upload a ton of pretty pictures, but those pictures need to give you a ROT (return on time). Don’t tag your photos with “rustic wedding table.” You could reach a million people with that label, but not all of those people will be getting married in Chicago. It would be better to add the venue name, the local vendors, and the phrase “Chicago rustic wedding table” to target your niche market.