Wedding Content Calendar
Having a well-thought-out marketing strategy is essential for any business, especially those in the wedding planning industry. With so many wedding businesses competing for the attention of potential customers, an effective marketing plan can help you stand out from the crowd and achieve your goals. One important component of a comprehensive marketing strategy is creating a content calendar specifically focused on wedding planning topics.
There is no one right way to create a wedding planner content calendar, but here is a suggested approach. First, think about all of the different types of content you could create leading up to and during a wedding. This might include blog posts, social media updates, images, videos, and even podcasts. Once you have a list of potential content ideas, categorize them based on when they would be most relevant. For example, you might have categories like “planning tips” and “wedding day tips.” Then, within each category, order the content ideas according to when you plan to publish them. Finally, create a schedule for yourself that outlines when you will publish each piece of content. This can help keep you organized and ensure that you are sharing fresh content regularly with your audience. Here’s how you can use February-themed events, holidays, and activities to create something truly magical!
Wedding Content Calendar Days
February 1: Chinese New Year
The Chinese New Year is a special time of year that celebrates the start of a new zodiac cycle. Within Chinese culture, each Chinese lunar year corresponds to one of the twelve Chinese zodiac animals. Your blog could be a fortune cookie where you discuss what each sign means, perhaps emphasizing the luck this year holds for couples getting married while also preparing them for any potential misfortunes they may encounter ahead. You could also use this day to talk about how Chinese wedding traditions are full of rich symbolism and rituals that are steeped in customs, including the exchanging of gifts, the tea ceremony, and the red clothing worn by the bride and groom. This day presents a fantastic opportunity for more detailed exploration into Chinese weddings within your blog. Be aware that this day changes from year to year. #ChineseNewYear
February 9: National Pizza Day
National Pizza Day is a perfect occasion for couples to consider all the different ways that they could incorporate pizza into their wedding—from an easy way to feed the masses, to finding the right food truck or caterer that has a killer pizza menu. It’s no surprise that many dream of serving pizza at their wedding. After all, who doesn’t love a slice of delicious, cheesy goodness? You could create a table or chart to help couples order enough pizza for their guests while keeping costs down. National Pizza Day is an opportune time for couples to research their options and get creative with their catering. #NationalPizzaDay
February 14: Valentine’s Day
Couples view Valentine’s Day as an ideal day to make the ultimate commitment. In fact, statistics indicate that there are three times more weddings on February 14 than on any other date in the month—making it a special occasion worth considering for anyone planning their big day. Spoil your readers this February 14 by creating a captivating Valentine’s Day wedding article. For instance, engage your audience by outlining the advantages of getting married on this special day. You could describe color schemes and decorating ideas that would give a venue a stunning, romantic look. Additionally, you could provide tips and advice on how to make the most of this special day, ensuring that your readers have all of the information they need to make their wedding day a truly memorable experience.
February 7: National Send a Card to a Friend Day
National Send a Card to a Friend Day is the perfect chance for brides to thank those who are helping to make their big day special. Writing a thank you card is a small but meaningful gesture that couples can make to show appreciation for their friends and family. To make this task easier, consider providing done-for-you templates or even listing your favorite cards. If you’re an affiliate for Minted, suggest some of their best designs for inspiration. Now more than ever, it’s important to express gratitude to those we care about. So don’t let this day escape without taking some extra moments to appreciate all that you have! #SendACardToAFriendDay
February 18: National Battery Day
National Battery Day can be an important reminder for brides and grooms not to overlook the little details for their wedding day. It may appear to be an insignificant event, but National Battery Day serves as an excellent opportunity to take inventory of any battery-operated items that a couple may need for their special day—things like a bubble machine, battery-operated candles, or an extra cell phone battery. Before the big day arrives, compile a checklist of items that will need batteries. This is a small detail, but one that couples should not disregard. #NationalBatteryDay
February 22: Digital Learning Day
Digital Learning Day is the perfect time to share wedding planning knowledge and resources. A great way to do that is by highlighting courses designed to help couples better understand wedding-related topics such as engagement proposals, budgeting, and other details they might need assistance with. Look for companies offering affiliate marketing so you can promote their courses while collecting a bonus in return. If you’re not feeling this idea, you could create a resource page featuring the best wedding-related YouTube videos. Use Digital Learning Day as an opportunity to give engaged couples the wedding planning tools and resources they need.
Consider developing a special promotion to be released during Presidents Day Weekend or on Presidents Day itself. You can start by writing an informative blog post early in the month to generate excitement and build anticipation. Be sure to list what services are included to help customers understand all the benefits they’ll get. Also, mention who it’s specifically for and when they should take advantage of the special offer. Finally, be sure to use social media throughout the month to spread the word about your Presidents Day promotion.
Black History Month
Black History Month is the perfect time to get creative and encourage brides- and grooms-to-be to explore diverse traditions. A great place to start might be to highlight an entire segment focused on Black couples and what they can do to incorporate Black traditions into their wedding day. This will not only benefit Black couples, who often have difficulty finding vendors that can accommodate their cultural needs, but also provide extra business opportunities for these vendors. Consider doing a deep dive into Black wedding traditions, both old and new, providing detailed information on rituals such as jumping the broom or libations that could add a special touch of authenticity to today’s modern couples.
Winter Wedding Venues
Winter weddings are becoming increasingly popular as couples look to take advantage of the unique atmosphere that the season can provide. Help your readers find the winter wedding venue of their dreams. Create a list of venue options along with a list of details such as rental costs, space accommodations, and catering or other services they offer. One option could be a traditional church ceremony, which can be decorated with evergreen garlands and twinkling lights. Another could be a winter wonderland setting, surrounded by snowcapped trees and sparkling icicles. Consider adding a cozy cabin surrounded by snowcapped mountains or a grand ballroom with a sparkling crystal chandelier to the list. Historic inns, full of charm and nostalgia, are perfect for couples who want an intimate, cozy atmosphere. Use this inspiration to explore all of your local venue options and help couples find the perfect place to celebrate their winter wedding.
Winter Wonderland Theme
Winter is a beautiful time to have a wedding. The crisp air, the snow-covered landscape, and the twinkling lights all create a magical atmosphere. Help your readers design the perfect winter wedding. One popular winter wedding theme is a “winter wonderland” theme. This can include decorating the ceremony and reception spaces with snowflakes, frosted branches, and sparkling lights. Winter white flowers are also a beautiful addition. For the food, think warm comfort foods like roasted veggies, mashed potatoes, and apple pie. Help your readers get their creative juices flowing by writing a one-of-a-kind piece that’s sure to please winter brides.
Wedding Content Calendar Last Words
Crafting an effective content calendar that focuses on relevant wedding planning topics will help your business stand out from the competition. Tailor your content calendar to the specific interests of your target demographic and include informative pieces and engaging visuals. If you are serious about creating an effective marketing strategy for your wedding business, we recommend that you purchase the Green Lead Marketing Machine to get started. With its many features, this e-book will help you grow your reach and establish a successful presence among potential wedding clients.