Do you have event planner goal objectives? Personally, I’m a big fan of goal setting. It’s important for success! Goals foster motivation, purpose, and a feeling of accomplishment! It’s important to set long- and short-term goals that are measurable, realistic, attainable, and relevant that will help you achieve success.
Event Planner Goal Objectives
These goals should be centered around your why. For example, I am starting my wedding planning business because I want to be able to provide for my family once I start having children, but still be able to spend time at home. I also want to have a say in my business, not just be another cog in the corporate wheel. This is why I have enrolled in the Launch Your Wedding Planner Biz Masterclass.
SMART Goals
Going through the goals module of the Launch Your Wedding Biz Masterclass helped me understand how to create goals geared toward success. It’s important to form specific goals that can be measured rather than creating broad goals that don’t necessarily have a definable conclusion. Some of you may be familiar with SMART goals. “SMART” stands for specific, measurable, attainable, relevant, and time bound. This creates a formula that can be applied to your goals, making them realistic and recordable! You can then move on to creating action plans for each goal and applying them to your business. Later, you can continue to record your success on a regular basis, like quarterly and annually. Here are the things I learned about creating event planner goal objectives.
Dream Big
Now it’s time to dream big! This is where your big goals come in. These are the daydreams, the big where-do-you-see-yourself-in-5-years kahunas. These larger goals can be set for 5 years from now, a year from now, or even 6 months from now. They will be goals that can be broken down into smaller mini goals to get you there one step at a time.
Break Down Your Goals
Once you’ve settled on your long-term goals and written them in a SMART format, let’s say, “Make my business official and operational in 8 months,” it’s time to break it down. Up front that goal can be WAY overwhelming. What does that even mean? How do you define “official” or “operational”? This is where your short-term event planner goal objectives come in. It is important to create and record your short-term goals too. They will help you keep moving toward your big goals.
These are little milestones that keep you motivated and feeling accomplished, which is exactly what we need for a long road ahead. Think about breaking them down into daily, weekly, or monthly time frames. If you’re new to goal setting, it may take a few rounds to learn what keeps you most motivated and on track. If you don’t succeed, just adjust your goals and try again! For example, let’s take the long-term goal of “Make my business official and operational in 8 months” and break it down into some smaller goals and give them due dates.
- Name my business – complete in 2 weeks
- Create a website – complete in 2 months
- Build and price service packages – complete in 2 months
- Register my business – complete in 1 month
Giving yourself a goal due date is important for keeping yourself accountable. You are the only one who is responsible for reaching this goal; therefore, it is important that your due date is attainable and reasonable. Again, be honest with yourself about your workload!
Keep Reasonable Goals
When I first started goal setting, I was a smidge overzealous and struggled to set reasonable goals and time frames. Though these are your big dreams, remember—keep them attainable yet challenging. Be honest with yourself when setting your goals, do some research on what it takes to achieve that goal, and ask yourself if you’re willing to put in that work. I’ve been there—accidentally setting goals that are a bit too lofty and ultimately not achieving them. While we have to give ourselves grace, I’m sure we’d all like to avoid that feeling of defeat.
Set Small Goals
As a solution, I’d rather set smaller, more attainable wedding planner goals and surpass them than have them be just out of reach. For example, when thinking about how long it’s going to take me to build a website, I would do the research on cost; what I need to include in that website like write-ups, pricing, graphics, and photography; and then give each of those a time estimate. Giving yourself ample time will allow you to produce quality results and feel accomplished about reaching your goal to the very best of your ability.
Overall, before you hit go, take a moment to stop and think about what your event planner goal objectives should be. Start with your dreams and create some SMART long-term goals and break those into short-term goals. Before you know it, you’ll be checking things off your list and accomplishing the unthinkable! You can learn more about creating your wedding planner goals in the Launch Your Wedding Biz Masterclass.
Follow Sam’s Wedding Planner Journey
Starting a Wedding Planning Business
Hi, I’m is Sam! I’m 26-years-old and I live in Northern Virginia with my fiance Matt and our (pretty fat) black cat Storm. I have decided to take the leap and set out to become a wedding planner! If this is you too, follow me and my experience has I go through the Launch Your Wedding Planner Biz Masterclass.
I create lists and goals for myself and found that it is VERY helpful!
Without a list, I would look at my computer every day, wonder what needs to change, get distracted by a client calling or an e-mail from a bride with a question, come back and not remember what I was working on. With a list, I can always come back to the task I am working on no problem!
As for creating goals, this is essential to having a successful career anywhere. When you have goals set – and you have a breakdown of your goals set – creating a list of things to do to get you to achieve those goals come easy.
Thank you for sharing this information. I hope it helps a lot of other planners!
Yes! You are so right!