The Best Wedding Planners Have Event Planner Goal Objectives

Making goals as you start your wedding planner business will help keep you focus. Learn how to create event planner goal objectives here. | event manager performance goals examples, examples of smart goals for event coordinator, how to become a wedding planner, objectives of event planning company, the best wedding planner courses, the wedding planner course, wedding planner courses near me, wedding planner courses online, Wedding planner goals

How To Set Event Planner Goal Objectives

Are you currently establishing your event planning objectives? If you’re just starting out in the event planning business, setting realistic goal objectives can seem like a daunting task. However, as a professional, I’m a big advocate of goal setting. It is a crucial aspect of achieving success, as it fosters motivation, purpose, and a sense of accomplishment. In this blog post, we’ll show you how to set effective goal objectives that are achievable and will help move your business forward.

What Are Event Planner Goal Objectives?

Event Planner Goal Objectives (or EPGOs) are specific outcomes that you’d like to achieve as a wedding planner. These goals should be measurable and achievable within a certain timeframe. Setting event planner goal objectives will allow you to prioritize tasks, plan strategically, and develop an action plan that will help you get closer to achieving your desired results.

The Benefits of Setting Event Planner Goal Objectives

Setting EPGOs has several benefits for wedding planners. First of all, it allows you to focus on what matters most—your clients’ needs and wants—rather than getting bogged down in the details of day-to-day operations. It also helps you stay organized by giving you a clear roadmap for your business development efforts. Finally, having clearly defined EPGOs will provide motivation by holding yourself accountable for reaching them within a certain timeframe.

How to Set Event Planner Goal Objectives

When setting event planner goal objectives, it’s important to keep reasonable goals in order to ensure a successful outcome. I learned this lesson the hard way when I first started my wedding planning business. I had set goals that were wildly overzealous and well beyond achievable. Remember to be honest with yourself when setting business goals. Do some research on what it takes to carry them out, and make sure you’re willing to put in the requisite work. If you don’t set realistic goals, you may ultimately find yourself feeling defeated by your lofty dreams.

Know Your Audience

The first step of goal setting is identifying and getting to know your audience. A wedding planner’s target audience includes both the bride and groom as well as the couple’s friends and family. Understanding the needs of these different groups will help you develop a plan that meets everyone’s needs and expectations. Knowing your audience also helps you determine which tasks are most important so that you can prioritize accordingly.

Identify Your Priorities

Once you have identified your target audience, it’s time to start setting goals. Every event planner should have an overall goal in mind when they begin planning a wedding. This could be anything from staying within a certain budget to ensuring that all guests have an enjoyable experience. From there, it’s important to break down this goal into smaller objectives that can be achieved in stages throughout the planning process. This will help ensure that you are making progress towards reaching your ultimate goal while still allowing flexibility if things don’t go as planned.

Measure Your Progress

As you reach each milestone in the planning process, take time to reflect on how far you have come and what still needs to be done in order to reach your ultimate goal. This reflection period is key for any wedding planner—it allows you to identify areas where you excel and areas that need improvement so that future events can be even more successful! Measuring progress also helps ensure that no details are overlooked during the planning process, which ultimately leads to a smoother event overall.

Set SMART Goals

A wedding planner’s success relies on the ability to set achievable goals and measure the progress towards meeting them. Therefore, when setting EPGOs, it’s important to make them SMART—specific, measurable, achievable, realistic, and timely. These are all facets that are essential in forming strong objectives to consciously work toward. Each goal should have a clear definition of what success looks like as well as a timeline for achieving it. Additionally, each objective should be realistically attainable. Don’t set yourself up for failure by making goals that are too ambitious given your current resources or skill level. Finally, each goal should have a deadline attached to help you stay on schedule.



After formulating your SMART goals, you’ll need to create action plans tailored to your individual aspirations and take consistent steps towards achieving them. Tracking your progress is key in measuring how far you have come and if changes need to be made in order to reach your desired outcome. Adopting this goal-oriented mindset can help a wedding planner become more successful in the long run!

Break Down Your Goals

Once you decide upon your long-term goals, such as to make your business official and operational within 8 months, it’s important to break those goals down. This can be unnecessarily overwhelming if not done in a thoughtful way. A great way to declutter this process is by creating short-term goal objectives and sticking to them. Whether daily, weekly, or monthly, these smaller milestones will help you feel motivated and accomplished—which is key for getting through the challenging work ahead. Keeping track of these tiny successes is equally as important as measuring progress towards the bigger picture!

Event Planner Goal Objectives Last Words

As you can see, the key to success in event planning is taking the time to plan out your SMART goals and sticking to them. This will give you a well-rounded foundation for accomplishing whatever your business dreams are. With the right plan of action, backed up by tangible objectives, you can bring those dreams to life. If you’d like a more formalized approach to accomplishing your goals, consider enrolling in our Bride to Boss Business Suite. With organized tools and templates geared towards event planners, we’ll have you checking off that list and then some! So what are you waiting for? Let’s get planning—with Bride to Boss Business Suite!

The Best Wedding Planners Have Event Planner Goal Objectives

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Valerie Pritt

Valerie Pritt

2 Responses

  1. I create lists and goals for myself and found that it is VERY helpful!
    Without a list, I would look at my computer every day, wonder what needs to change, get distracted by a client calling or an e-mail from a bride with a question, come back and not remember what I was working on. With a list, I can always come back to the task I am working on no problem!
    As for creating goals, this is essential to having a successful career anywhere. When you have goals set – and you have a breakdown of your goals set – creating a list of things to do to get you to achieve those goals come easy.

    Thank you for sharing this information. I hope it helps a lot of other planners!

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