If you’re in the wedding industry, engagement season is the most wonderful time of the year! It’s the time from Thanksgiving to Valentine’s Day when engagement inquiries come flooding in. If you’re new to the industry and wondering what all the fuss is about, here’s a quick explanation. Engagement season is the time of year when couples are most likely to get engaged, thanks to holidays like Christmas and Valentine’s Day. As a result, this is the time to make sure your website is up-to-date and your portfolio is looking its best.
Engagement Season Tips
Successful wedding planners know that engagement season is the perfect time to start promoting their business for the upcoming year. If you’re a new wedding planner, you may be feeling a little overwhelmed. But don’t worry – we’ve got you covered! Here are some tips that every new wedding planner needs to know! Happy planning! 🙂
Finetune Your Ideal Client
Start by zeroing in on your ideal client. Make sure you understand exactly who your target audience is on a deeper level, not just the superficial stuff. Remember this: If you try to target everyone, you end up reaching no one. By niching down your target market, you’re going to be able to connect with them better. And connection leads to booking better clients. Ready to get started? Pick up a copy of my Find Your Niche Workbook and we can dive in together!
Network Big Time
It’s engagement season, which means it’s time to network…big time. If you want to get your name out there and meet other professionals in the wedding industry, there are a few things you can do. First, attend bridal expos. These are great events to attend if you want to learn about the latest trends in weddings and meet vendors from all over the area. You can also get involved with local meetup groups or industry events. These are great opportunities to network with others in the wedding industry and get your name out there. So, if you’re looking to triple your networking efforts during engagement season, be sure to get involved in your local wedding community. Attend bridal expos, meetup groups, and industry events. You’ll be glad you did.
Seek New Education
This is the time to seek out new education opportunities. Whether you need to brush up on your design skills or learn more about budgeting, taking the time to invests in your education will pay off in the long run. So, seek out new education in areas you feel weak in. Whether that means taking a workshop or two, reading industry-specific books, or listening to podcasts related to your field, continuing to learn will only make you better at your job.
Beef Up Your Google Biz Page
It’s essential that you have a strong Google Biz page. Make sure your page is up-to-date and includes all of the relevant information about your business. You should also take the time to populate your page with plenty of positive reviews. Here are some tips to make sure you make the most of this crucial period: Make sure your contact information is up to date. This way, couples will be able to reach you easily if they’re interested in booking you for their wedding. Add photos and videos. Google Biz pages with photos and videos are more likely to be clicked on than those without, so make sure to add some visual content to your page.
Engagement season is a great time to start blogging. By sharing your tips and advice on your blog, you can attract new clients and build your brand. Offer useful tips that will help couples plan their wedding and be share your personal experiences as a wedding planner. Use engaging language and eye-catching images to help build a better emotional connection with your market audience. Don’t forget to promote your blog on social media and other online platforms. This is key for getting new readers to your website. Remember to have fun with it! Blogging about weddings should be enjoyable, so make sure to infuse your personality into your posts.
Get active on social media. This is an important way to connect with potential clients and show off your work. Make sure you post regularly and use hashtags to reach a wider audience. Utilize social media platforms such as Facebook, Instagram, and TikTok to reach out to potential clients. Use social media to showcase your work. Go ahead, post photos and videos of weddings you have planned, along with testimonials from happy couples. Social media is a great way to build relationships with other vendors in the industry and it will make it easier to collaborate on future projects. Social media is a great tool to connect with potential clients; so, make sure you respond promptly to any questions or concerns they may have. Use these engagement season tips as a starting point for getting social.
Update Your Website
In today’s digital world, potential clients will almost certainly visit your website before they ever contact you. Make sure yours makes a good impression! It should be well-designed, easy to navigate, and full of useful information. Make sure your website is up-to-date. This is your potential clients’ first impression of your business, so you want to make sure it’s polished and professional. Include information about your services, pricing, and contact information. You should also showcase some of your previous work with photos and testimonials. Having an up-to-date website is one of the essential engagement season tips every new wedding planner needs to know.
Engagement Season Tips Last Words
Congratulations on starting your new wedding planning business! This is an exciting time, and we’re here to help you make the most of engagement season. Follow our tips for success and you’ll be well on your way to ringing in the New Year with a thriving wedding planning business. Remember, it all starts by understanding your target market on a deeper level. And that’s where our Find Your Niche Workbook comes in. This workbook is designed to help you pinpoint exactly who your ideal client is, and it includes worksheets and exercises to help get you there. The bottom line: if you want to book better clients, start by finding your niche. Click the link below to download the workbook and get started today!