Today I talking about creating content for wedding planners. Even with all this stuff going on, I still mange to work on my business every day. Little by little. Inch by inch. And I hope you are too. Over the last few weeks I have mentioned how you need to be working on creating content right now. Tons and tons of content. Brides are home right now and you need to be getting your message out there.
Content For Wedding Planners
But it’s easier said than done, right? If you’re going to make the effort to create content I want it to count! So, here are four secrets about content for wedding planners that nobody will tell you. So, before writing one word apply these four things first!
#1 Know Your Target Audience
There is no point in writing a blog post if you don’t know what type of clientele you’re targeting. This is key when coming up with content for wedding planners. For example, if you’re a destination wedding planner, your audience doesn’t want to read about traditional weddings with a guest count of 300. Destination brides want a low key, romantic venue, with lots of personal details. It’s all about adventure and intimacy. Know your audience and write about things they would want to read about. You can achieve this with our free download: Brand Identity Avatar Worksheet
#2 Know Your Best Type of Communication Style
Take a moment and learn how you communicate best. Is it through storing telling? Writing? Video? Podcast? Make sure you also know how your audience likes to get their information. Does this mean social media or email? I know that writing is my superpower tool, so that’s the method I prefer to use. However, that doesn’t mean I won’t make a YouTube video every now and then. I also prefer emailing verses using social media for a personal connection, but I still schedule it in.
#3 Get Local With Your Content
Sure, you want to rank on the first page of Google, but what good is that if you’re reaching a bride in Australia who is getting married in Sydney and you’re in Mobile, Alabama- not the greatest. So you need to think about creating content that’s going tap into your local market. This means, doing interviews with local vendors, talking about local wedding “hot” spots, and giving the “insiders scoops” to the local traditions and customs- all with keeping your ideal client in mind.
#4 Pick Your Top Keywords
This is so important and is so often overlooked. You need to know what keywords you’re targeting to reach your custom audience. This process does take time and consideration but it’s so worth the effort, I promise. I recommend using an SEO generator tool (just Google it) to help you pick 20 keywords you want to use in the content you create. Now, you won’t use them all at once but 2-3 keywords is a good amount per piece of content. Also understanding the structure of a good blog post is imperative. You need to know what a focus word is as well as a meta description and alt tags. You can download our free guide here for further assistance: Blog Post Worksheet.
I love blogging but writing content isn’t necessarily going to get you found on the first page of Google. Take what I’ve learned along the way with creating a multi-location wedding planner business and spend this week creating your company avatar and researching your keywords. I still get leads from the Pensacola area to this day even though I haven’t advertised in that area for almost 2 years now. That is all because of the blogging I did ages ago. You can get free leads through your content too. It just takes a little focus and practice to make it happen. Use this time wisely and create content, but make it count!