On a scale of 1 to 10 (1 being the absolute worst and 10 being awesome sauce), how would you rate your client experience? Be truthful with yourself, now. Could it be improved? Or is it bomb diggity? Go ahead, be brave and ask some former clients what they thought of your recent service. Feedback like this is imperative to your success as a wedding planner.
Client Experience For Your Bride
In my Wedding Planner Foundations Course, we discuss the reasons why you should be doing a self-evaluation after every wedding as well as sending clients a follow-up survey. It’s always interesting to see if they match up. Your client experience is what’s going to get brides to refer you out. And BTW, referrals are the fastest way to book new brides. So let’s talk about how you can provide your brides with a magical experience they’ll keep talking about forever and ever!
1. Your Brand
First, let’s start off with your brand. Your brand is the first impression a bride sees—you can give her a client experience as she peruses your website. Take Disney, for example. Just seeing their logo can bring an emotional response like none other. You know that if you go to Disney you’ll have a magical experience of fun and entertainment. Is your brand giving your bride excitement, the warm fuzzies, and 100% confidence in you? Is she singing your praises? If not, then there might be a disconnect somewhere. Take the time to investigate where the problem lies and how to get her super excited about working with you. Remember, like Disney, this client experience should be coming through in your logo, website, and social media outlets.
2. Added Value
No matter what area you serve, the market is pretty saturated with other wedding planners these days. So, in this case, how are you going to stand out? I suggest creating some added value. This is when you give something to a bride that costs you little to nothing but adds tons of value to her. One of the best ways to add value is by providing a welcome packet with a client toolbox. No need to send tons of money on a client gifts that are seldom appreciated—provide something that gives her value she didn’t know she needed and creates a client experience all at once.
Check out this packet as a Client Toolbox option.
Give your clients added value and a better client experience with these checklists and timelines.
3. Automation and Workflows
Learn how to automate some of your daily tasks to create a client experience with consistency. Workflows are amazing and magical all at the same time. Never forget to send out an important, time-sensitive email or questionnaire. You will need to have a project management system already set up to take advantage of workflows like HoneyBook, 17hats, or Dubsado. Workflows give you the advantage of quickly creating authentic connections, providing consistent communication throughout the planning process, and seamless review collection. We offer a free workflow course if you need help with setting up a workflow for your wedding planner business.
This course is a quick 30- to 60-minute intro to creating a CRM workflow. Through this course, you will learn how you can improve your client experience with automation.