Pinterest is a visual search engine. And, best part, its SEO powers work a lot faster than Google. Yet, not many wedding planners utilize this vital tool for SEO. Sure, they use it for finding inspiration or collaborating with a client, but very few work the SEO angle.
Click-Worthy Pinterest Images
A missed opportunity, in my opinion. Brides are on Pinterest, so why wouldn’t you be there too? Not all pins are created equal; so today, I’m sharing the strategy that goes into creating click-worthy Pinterest images.
Pinterest in a Nutshell
When it comes to Pinterest, there are four fundamental parts to a great strategy: 1) have a “pin button” on your site;
2) learn how to keyword your images properly so your image will “pop up” when someone searches for those terms (here’s a helpful article);
3) create click-worthy images; and
4) share 20–30 pins amongst your boards. I have been using Tailwind to schedule my pins.
I love this app! It has done wonders for my Pinterest SEO. Also, a really nice bonus is that Tailwind will post your scheduled re-pins to Facebook! This means no more having to come up with interesting content on the daily! Life-saver! Life-changer!! You can test out Tailwind for free here.
Creating a Click-Worthy Image
If you’re creating blog content, which you should be doing (get our free Blog Anatomy Worksheet here), then you will also want to have at least one clickable Pinterest image to go with it. The very best way to do this is to install a “Pin It” button on your site. This makes sharing your content super easy and fast. We all like instant gratification, so make it easy for someone reading your content to save the image with just one click. This is how content gets spread in the Pinterest world.
They pin it to a board that’s followed by numerous people, those followers see the pictures, they pin it to one of their boards, and so on and so on. Little by little, your image catches a web of potential clients. But this means you need to create a click-worthy image right from the beginning. You must entice them to click “Pin It.” In this video I will walk you through the whole process of creating an optimized Pinterest image.
What Program to Use
Lately, I’ve been working a lot in Canva, and I have to say, for Pinterest images, you should start here. They make it super easy to choose a template and then plug and play with the content. Plus, extra bonus, Canva is FREE. You will fall in love with how simple and easy it is to use.
To get the very most out of your Pinterest images, there are a few important functions you don’t want to miss.
For one, you want your pin to be a vertical image. Horizontal images look too small in Pinterest and have a lower conversion rate.
Next, make sure you include text on your pin. Share the title of the post.
Always have your website on the pin. This way, if someone steals your pin and directs the traffic to another site, someone wanting to read your article can find your website by going to the URL on the image.
Lastly, make sure your images are branded. You want them to look and feel like part of your brand so they’re recognizable before someone even clicks the image.
I know that not a whole lotta wedding planners see the value in Pinterest other than for inspiration. This makes it a great marketing opportunity for you! Brides are on Pinterest, so you need to have a presence there as well. The challenge is keywording your pins along with creating a click-worthy image that will go viral!